Management Study on the Impacts of Service Quality and Customer Satisfaction on Customer Loyalty in B2C E-commerce Yangcheng Hu Department of Management Engineering Nanchang Institute of Technology Nanchang‚ China hyczju@126.com Although‚ a number of studies have documented the relationship between service quality‚ satisfaction and loyalty in traditional service industries and e-commerce settings‚ theoretical foundations as well as empirical confirmations are lacking (Kassim and Ismail
Premium Scientific method Electronic commerce Research
maturing E-commerce space in India 2012 was an exciting year for Indian e-commerce‚ which capped off an incredible 5 years of exponential growth‚ from approximately $1.75 Bn in 2007‚ to over $14Bn by 2012. A lot is being written about 2013 as a year of possible consolidation for the industry. But regardless of how things develop in this sphere‚ 2013 will see more interesting trends and more interesting innovations in the Indian e-commerce‚ as the market matures. The rise of M-Commerce Kleiner
Premium Marketing Electronic commerce
"The Evolution Of E-Business" The growth of the Internet in the past 10 years has been phenomenal. Companies large and small have embraced the Internet as a tool that can potentially expand their business beyond the traditional boundaries‚ which can give them a competitive advantage in the market place. The Internet and E-business websites seemed to many companies in the mid nineties as an elaborate‚ expensive and unnecessary company brochure. But the rapid evolution of e-business and Internet usage
Premium Electronic commerce
What are the basic reasons behind the failure of e-commerce in Bangladesh? E-commerce or electronic commerce‚ is the process of buying and selling goods over the Internet. Other than buying and selling‚ many people use Internet as a source of information to compare prices or look at the latest products on offer before making a purchase online or at a traditional store. E- business is sometimes used as another term for the same process. More often‚ though‚ it is used to define a broader process
Premium Marketing Internet Electronic commerce
The web environment is quite different from that of the traditional brick and mortar businesses. The very nature of e-business necessitates the need for things to be viewed from a different perspective. An important contemplation is whether ethics needs to be considered‚ and if so‚ the development and implementation of policies that would support that need should be explored. In comparing the way business is transacted via the Web to that of a traditional business‚ one area of interest is privacy
Premium World Wide Web Internet
1Would you say that Google and Yahoo are direct or indirect competitors? What about McDonalds and Macaroni Grill? Explain why? Indeed Google and yahoo are both direct competitors because the both provide the same services such as : email ‚ search ‚chatting groups ‚ blogs ‚for McDonalds and Macaroni they are indirect since both provide food but of different types which make them compete for different products . - 2 . Given the example of Atari and Nintendo games‚ which one was the first
Premium Marketing Microeconomics Economics
Part A 1. A company may choose to separate their online operations into a new company for a number of reasons including: the expected volume for the e-business is large‚ a new business model must be designed separate from the limitations of current operations‚ the company can be created without relying on current operations‚ and the online company is given the freedom to develop new partnerships‚ attract new talents‚ create their own prices‚ and raise extra funding. There are several benefits
Premium Supply chain management Advertising Strategic management
Chapter 1 Introduction to E-commerce Objectives Define e-commerce and describe how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications. Describe the major types of e-commerce. Discuss the origins and growth of e-commerce. Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major
Premium Internet World Wide Web
Search Engine Strategies Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content of your webpage‚ so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines‚ but to leave them abundant clues as to what your webpage is about. This approach is called
Premium Search engine optimization
E-COMMERCE AND MARKETING | December 14 2012 | Evaluate the features that must be taken into account when designing a mobile web presence and provide a critical analysis of the benefits and challenges of marketing on mobile platforms. | DESIGNING A MOBILE WEB PLATFORM | TABLE OF CONTENTS SECTION DESCRIPTION PAGE 1.0 INTRODUCTION 3 2.0 User-friendliness 4 2.0.1 - Responsive Web Design 2.1 Global reach 2.2 Mobile-specific features 2.3 Mapping and geo-location
Premium Internet Smartphone Personal digital assistant