INDUSTRY ANALYSIS Today the automobile sector in India contributes 5% to the nation’s GDP‚ making it a prominent player in the economy. It will contribute around 19% of the Tax collection for financial year 2009-10. Following have been the features of Auto industry in the past financial year. The following tables and charts consist of the performance of Auto industry in past few years. Industry Aggregate (Rs in million) | | AMJ 10 (E) | Net Sales | 363904.38 | Change (%) | 39% | EBITDA |
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coZICKLIN SCHOOL OF BUSINESS Baruch College‚ City University of New York Executive Master of Science in Marketing TPE17 Professor Noel Hayden EZ MotoCover™ Christopher Chiang Christine Chuang Shahad Huang Josie Chung 2012.11.01 Index Introduction Situation Analysis Marketing analysis -Market Description - Target Consumer Description - Direct and Indirect Competition - Current Competitive Strategies
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PROFILE A rich background of manufacturing high value‚ reasonably priced products; an uncompromising pursuit of the goals to attain quality along with customer satisfaction; the resulting affinity in working cultures - brought the world’s largest manufacturer of motorcycles in collaboration with the world’s largest bicycle manufacturer‚ bringing forth a market leader. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984. The joint
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Indian Auto Industry Current Scenario & Future Trends Index Evolution of Indian Auto Industry Market Segmentation PEST Analysis Porter’s 5 forces Analysis Obstacles‚ advantages and opportunities Analysis of Current trends Impact of Union Budget Impact of Tata Nano Impact of Tata Ace Future Trends in auto market Evolution of Automobile Industry Initial Years Manufacturing was licensed •High Customs duty on import •Steep excise duties & •sales tax •2 Major players: Premier Automobiles
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called Tata Motors manufactures the cheapest car in the world (Said‚ 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India’s "People’s Car" will be a "safe‚ affordable‚ all weather vehicle for a family which is today traveling on a two wheeler (Robinson‚ 2008). Despite the herculean problems that Tata Motors encountered to
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Razak School of Engineering and Advance Technology _______________________________________________________ POST MODULE ASSIGNMENT (PMA) DESIGN ACCOUNTING FOR SUSTAINABILITY NAME: FAIZ NOR AKMAL BIN MUHAMAD MATRIC NUMBER: LECTURER: ENVIRONMENTAL INITIATIVES BY HONDA AND CORPORATE SOCIAL RESPONSIBILITY (CSR) Brief Nowadays the problem of global climate change is growing more serious. As a company pursuing for a global mobility business‚ Honda is striving to be the world ’s leader in environmental
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family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities in India.. Marital status: Married with 1 - 2 or more kids Using scooter or bike Psychographic characteristics are as follows: Culture: Indian • Attitudes: Believes in saving • Values:Indian mindset‚ follows tradition • Beliefs: saving‚ buying what you need‚ economic • Lifestyle: Simple • Preferences: Good
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that there are so many of them around us. Soon‚ I see a few people walking down the road. As time passes by‚ more people appear and so do their vehicles. The sounds of the feathered friends are replaced by the honking and beeping of the cars and scooters. Just then‚ my mom reminds me that I have to get ready‚ ending the delightful moments I just experienced. However‚ there would be more such mornings; and I certainly look forward to
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include fishing I love fishing and that is in my favourite sports list and I like footy and I am a Collingwood supporter love my footy and I also play for a club Roxburgh park football club under 15`s and I am enjoying it I also like to skate with my scooter and I like to fix things. Background My background is Macedonian and I am proud to be a Macedonian‚ I was born in Australia. I am: * Responsible * Honest * Caring * Not a rude person * Not disrespectful * Treat others
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On the drive home‚ her comment‚ the die is cast‚ gnawed at me‚ since it meant her alter-ego Julie Caesar had crossed the Rubicon‚ the point of no return. Suddenly‚ I’m thinking about my seventh birthday - the night my father‚ Arthur Samuel Scooter‚ became Whitney’s adversary. The evening started out great - pony rides - presents – cake – ice cream‚ but took a nasty turn after the guest left. That’s when my father‚ in a drunken stupor‚ decided to critique Whitney’s latest abstract ‘Two Lovers’ and
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