Marketing- Midterm Exam Instructor: Dr. Shahira El Alfy Date: 04-02-2014 Note: your answers are evaluated based on your understanding of the concepts‚ your analytical skills and your capability of relating the concepts to the business world. This is expected to be an INDIVIDUAL effort In light of the case study attached “Ruth’s Chris: The High Stakes of International Expansion” and any other resources you think might be relevant to the questions below. Answer the following questions analytically
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E-commerce is a progressively prevalent trend amongst retailers in Canada. Canadian consumers spent $16 billion dollars online in 2010‚ and researchers are forecasting the online spending to double to $30 billion by 2015 . Shoppers are becoming increasingly comfortable with acquiring high-consideration goods online (e.g. clothing and electronics). Additionally‚ US retailers that offer greater selection‚ such as Target and Nordstrom‚ are beginning to introduce their offerings to the Canadian market
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E-Commerce Solution “Key Process” GROUP MEMBERS Deepak Subedi Pankaj Pokhrel Regan Shrestha Saurav Shrestha Roshan Magar Urmila Suwal Key Process Technology Requirement Hardware Software Security Maintenance Back end system Supply sources Distribution channels Supply sources Supply sources •Integration of key business process from end user through original supplier that provide products‚ services and information that add value for customers. •Some of world class companies such
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Introduction to E-Commerce 1. Allows organizations to exchange information relating to the sale of goods and services through the integration of three elements: a. Communications b. Data management c. Security capabilities 2. Traditional vs E-commerce a. Information exchange and processing b. Authentication and nonrepudiation c. Customer service 3. E-commerce models a. Business to customer (B2C) i. Businessa
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INTERNATIONAL ELECTRONIC COMMERCE Internet has become a necessity to a large portion of the world population today‚ with no difference between age‚ color‚ religion‚ nationality or gender; but what really they are all using it for are for different requirements based on their needs. Internet has transformed the practice of international trade. In regards to international business correspondence and communication‚ email provides significant advantages over telephone‚ fax and postal communication
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Marketing Research: Potential Mid-Term Exam 60 Multiple Choices (20 Marks)-2B Pencil + 3 Written Questions (350-500 words)-15 Marks Part I: Multiple Choices (Ch1‚ 2‚ 3‚ 4‚ 5‚ 6‚ 8‚ 9) Chapter 1: Marketing Research‚ Basic Marketing Research‚ Applied Marketing Research‚ Product Research‚ Pricing Research‚ Distribution Research‚ Promotion Research‚ and Research Limitation Chapter 2: Data‚ Information‚ Marketing Intelligence‚ Characteristics of Valuable Information‚ Decision Support System‚ Database
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E-COMMERCE ASSIGNMENT 1 Question 1: How do social network make money? Social networks attract plenty of visitors but have had a tougher time attracting advertisers who may be wary of associating their brands with inappropriate content….New technologies are being developed to help make social networks more attractive to advertisers. A social network is a way of connecting people and/or organizations and businesses together for mutual benefits. This network is comprised of ties and nodes
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ELECTRONIC COMMERCE SOFTWARE Week 4 Assignment 1-) What is the difference between a static catalog and a dynamic catalog? STATIC CATALOG - Used generally by small commerce sites. - A simple list written in html. - to change the company must edit the html as such. - if the content is requested the user sees the information as portrayed and can not be changed DYNAMIC CATALOG - Software included in larger electronic commerce software packages
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An e-commerce payment system facilitates the acceptance of electronic payment for online transactions. Also known as financial electronic data interchange (FEDI)‚ e-commerce payment systems have become increasingly popular due to the widespread use of the internet based shopping and banking. A payment gateway is an e-commerce application service provider service that authorizes payments for e-businesses‚ online retailers‚ bricks and clicks‚ or traditional brick and mortar. It is the equivalent
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ACC 565 WK 11 Final Exam http://xondow.com/ACC-565-WK-11-Final-Exam-ACC5652.htm 1) To be an affiliated group‚ the parent corporation must directly own at least 80% of another group member. 2) A Canadian subsidiary cannot file as part of the consolidated group with its U.S. parent. 3) Brother-sister controlled groups can elect to file a consolidated tax return. 4) An advantage of filing a consolidated return is that losses of one affiliated group member may be offset against the taxable income
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