Technology and the Evolution of Communication Technology‚ driven by innovation‚ provided people with the ability to communicate with other people all over the world. Some would say this technology helped the masses to become more introverted as it has the potential to separate individuals from the neighbors across the street. The online environment was once used infrequently as cyberspace remained relatively unknown to the public. Individuals received their bills in the mail and in turn‚ wrote
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Ethics in the field of Public Relations Public Relations (PR) is a growing field today. Many people view the profession as unethical‚ because its goal is to influence public opinion. Just a few unethical people can tarnish an image of a whole field. One of the first people to use PR techniques was P. T. Barnum. For example‚ he created a birth certificate for a woman who was claiming to have been George Washington ’s personal nurse. This would have made the woman over 160 years old. People like P
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Journal entry 1: Role – Stakeholders Stakeholders are anyone who has a vested interest in a company. Stakeholders can be affected directly by the company’s actions. If a company wants to introduce a new policy‚ such as an eco-friendly policy‚ the effects of this policy will affect the loyalty and strength of those stakeholders. There are two different types of stakeholders‚ internal and external (Chia & Synnott 2012). The internal stakeholders are those within the company‚ such as managers and
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Promotion Promotion is all about offer free coupon‚ discount‚ voucher‚ and so on. It is a tool that can incentive the market sell in short term period. “Sell promotion is an incentives designed tool to stimulate the purchase or sale of a product‚ usually in the short term (Smashiq‚ 2008)”. So it is used to accelerate short-term sales and also building brand awareness and encouraging repeat buying. However there are some promotion strategies that KFC Company normally will uses included printable
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The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations‚ profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century‚ mainly in the United States‚ but its foundation can
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Public Relations The purpose of this paper is to help the student identify and analyze various definitions of the subject matter of the course MKT438. The topic at hand is the term public relations. Upon conclusion the student and both the reader should have a keen understanding of what the purpose of public relations. Firstly‚ the student will attempt to define what public relation is and what it seeks to achieve with no basis on text aptitude. Public relations seek to identify the link between
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Evolution of a Term: Strength When I was four years old‚ I thought that strength was that you had to be super strong. All my examples at that age was from the movies‚ cartoons and the video game I played when I was young. Some of the movies were Spider-Man‚ Blade‚ Powerpuff girls‚ and X-Men. The cartoons I watched were the Powerpuff girls‚ Justice League‚ X-Men Evolution. The video game I played at the age of four was Final Fantasy XI. When I think of how the word strength the mean changes as I grow
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the shelf life of processed meat and mislabelling food (Judith Woods‚ 2013). Both past and contemporary literature have focused on the importance of maintaining a positive corporate image and reputation‚ and delivering promised corporate behaviour and standards; how identity crisis can lead to adverse consequences; the importance and cruciality of businesses to react and respond strategically to the right publics at the right time and so on and so forth- it is even evident‚ in real situations whereby
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Week 1: Chapter 3- Role of the public relations practitioner Key roles for PR: Managerial Operational Reflective (role of analysing changing social values to adjust to organisations‚ standards and values of social responsibility and is aimed at influencing the dominant coalition). Educational (aims to increase communication competence of employees). • Systems theory works on a basis that everything in the social world is part of a system that interacts with other systems on that
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Grace Muncada I Public Relations‚ what they call "PR"‚ has always played a tremendous part of our daily lives. It is present in many simple ways such us riding a public vehicle‚ buying from stores‚ and even doing simple tasks at home. Public Relations (PR) as defined by Wikipedia is the practice of managing the spread of information between an individual or organization and the public. It is comprised of two bodies‚ which are the organization and the public. Without the presence of
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