Summary Prestige Data Services is a subsidiary of Prestige Telephone Company‚ designed to perform data processing for the telephone company and also to sell computer services to other companies and organizations. The subsidiary started operations in 1995 and has yet to experience a profitable month and by the end of 1996 its income was low enough to necessitate a report to shareholders. Mrs. Bradley thinks the company just needs more time while Mr. Rowe feels it is time to reassess Prestige
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Prestige Telephone Company I. Case Background Prestige Data Services (PDS)‚ a subsidiary of Prestige Telephone Company (PTC)‚ has been experiencing bottom line losses for the two years it has been operating since 1995. The subsidiary has been performing all the data processing for the telephone company and selling computer services to other companies and organizations. Susan Bradley‚ the subsidiary manager was preparing for a meeting with Daniel Rowe‚ president of Prestige Telephone
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Question 1 – Develop an awareness of the client situation (a) List five (5) topics you would discuss with Sarah and Stan at your first meeting. Why are these topics important? Give a brief reason for the need to discuss each topic. (Each discussion topic: 1 mark each ‚ Reason: 1 mark each) 10 marks 1. Personal Details As a financial planning organisation we are subject to certain legislative and regulatory requirements which necessitate us to obtain personal information about Sarah
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discussed about the factors that influence a consumer’s brand loyalty‚ such as "An empirical model for brand loyalty measurement" (Punniyamoorthy‚ M and Prasanna Mohan Raj‚ 2007)‚ or “The relation between Brand Loyalty‚ Product Involvement and Information Search” (Ai Lin Lim‚ 1999). Although both of the researches mentioned above reached some conclusions about their topics‚ it is our initial assumption that these conclusions will be more or less inapplicable to the Vietnamese market because of the different
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Market Structure o Perfect (pure) competition Price–taking firms each with no influence over the ruling market price (see diagram below) Free entry and exist of businesses in the long run – drives down profits towards a normal profit equilibrium level Each supplier produces homogeneous products – each a perfect substitute – hence the perfectly elastic demand curve for the individual supplier Key factor - interdependent nature of pricing decisions between rival firms Each firm must consider
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to illustrate pricing an item. Economics has three theories that cover pricing. In each of the three theories‚ the outside market influences how goods are sold. Supply and demand: According to this theory‚ the supply of an item and its demand affect its price. An item that is in high demand will have a high price. An item that has a low demand will have a low price. Market structure is another economic pricing theory. This theory looks at how many outlets in a given area offer the same (or similar)
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choosing between different mobile phone brands. The study was built upon six key attributes (telephone features‚ connection fee‚ access cost‚ mobile-to-mobile phone rates‚ call rates and free calls) related to mobile phone purchasing respondents had to importance rate. The research showed that consumers with prior experience about a product can predict their choices relatively well‚ although respondents tended to overestimate the importance of features‚ call rates and free calls and underestimate the
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Examine the key factors influencing inclusive teaching and learning Inclusive teaching means recognising‚ accommodating and meeting the learning needs of all students‚ regardless of age‚ gender‚ ethnicity‚ religion‚ disability or sexual orientation. This starts with acknowledging that students are members of diverse communities‚ have a range of individual learning needs‚ and deserve equal opportunity to access the learning experience. Applying inclusive learning is increasingly important in our
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Assignment 2: Factors Affecting Marketing Strategy BUS 510 – Consumer Behavior February 23‚ 2014 Factors Affecting Marketing Strategy While at a local women’s retail store‚ came across an interesting leather necklace that caught my attention. As I moved closer to view the item‚ I was sure the accessory belonged to one of the popular designers and was quite expensive. Once I reached the shelf were the item was display; I saw the designer name “Heaven’s Creations”; an unknown product designer. The
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A mobile phone (also known as a cellular phone‚ cell phone and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support a wide variety
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