MKT 2054 CONSUMER BEHAVIOUR NAME: DARREN GOH KIET LOONG (12037693) POH JIN LI (12006185) THANUJAA SALIM RAJ (11034949) YEE YONG ZHENG (11028412) TITLE: INFLUENCES ON THE CONSUMER DECISION PROCESS DEADLINE: 1st OCT 2014 Table of contents Introduction 3 Consumer decision process 3 Buying a smart phone 4 One major self-factor influence 5 One major external factor influence. 6 Marketer’s strategy 6 Buying a hair care product 7 One major self-factor influence 9 One major external
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Impact of Social Media on New Generation Social media is the reason for many of the world’s problems and solutions. It can be used to raise awareness for an important cause‚ but it is also used for the purposes that destroying the new generation. Nowadays‚ a lot of people are using social media such as Facebook‚ Twitter‚ and Tumbler and so on. Since the Internet has propagated rapidly‚ social media have progressed a lot. The generalization of the internet makes us to live conveniently and fast. People
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Title: Social Media Due Date: 6th December 2012‚ 3pm Executive Summary Nowadays‚ in this rapid technology developed society‚ the social media is growing mature. Social media is a channel that provides direct access information throughout the world‚ it giving businesses and individual an opportunity to share their thought‚ products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media‚ marketers realised that social media
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Examine the ways in which childhood can be said to be socially constructed. (24 MARKS) Some sociologists say that childhood is a social construction one of the reasons for this is that childhood seems to differ worldwide between different cultures there has been much research such as investigations into this‚ including separateness between children and adults‚ cultural differences and historical differences. Jane Pilcher speaks about separateness between adults and children. She notes that the
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and Cons of Social Networking: A Review Paper Teena Kapoor Jaypee Institute of Information Technology‚ Noida Abstract: Purpose: The main purpose of this paper is to find out pros and cons of social networking in different spheres of life either it is personal‚ social‚ educational or professional. Digital information system is not escape from its effects. The paper is also highlights anti-social activities increasing on these networks along with suggestions/tips which can help the user
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04/06/2013 Social media - Wikipedia‚ the free encyclopedia Social media From Wikipedia‚ the free encyclopedia Social media refers to the means of interactions among people in which they create‚ share‚ and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of
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America ’s Most Significant Events Jennifer Blaxon 135 9/25/2011 Gary Grimm America ’s Most Significant Events Introduction This paper will address each important event of a decade‚ starting from the 1950’s throughout the 1990’s. These are the events I feel were most significant to America at that time‚ and also helped to shape the America we live in today. Understanding each event and its purpose will lead to having a better
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3 Branches of Criminal Justice The first branch of the Criminal Justice System is law Enforcement‚ which is responsible For‚ enforcing the laws‚ determining if a crime has occurred‚ investigate the crime‚ and press charges‚ if appropriate. Second‚ is courts‚ which must review evidence‚ determine if the accused is guilty‚ and decide if the punishment is needed‚ if so‚ what type would be appropriate; there are two types of courts: federal and State. The third branch is corrections‚ which monitors
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Consumer as Decision Makers Consumer decision-making Stage 1: Need recognition Stage 2: Pre-purchase search Stage 3: Evaluation of alternatives Stage 4: Purchase Stage 5: Post-purchase behavior Stage 1: Need recognition Needs Motivation Goal If goals not achieved‚ renewed motivations Motivation – the driving force to take action produced by a state of tension due to unfulfilled needs. How to identify consumer needs? Consumer research Activity analysis (process-oriented) Problem analysis
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7 Most Popular Social Media Platforms Social media is also known as Web 2.0. In other words‚ it involves websites where information flows two ways. Within the realms of social media‚ this means users conversing within the website network. Social media is being blamed for the Internet becoming as big as it is right now. Sure‚ it was probably destined to become popular‚ but social media has attracted people of all levels of intelligence‚ technical ability‚ and age. The popularity of social media
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