Management within Southwest Airlines An Assessment of Four Function of Management within Southwest Airlines According to Edward de Bono "an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and ... Creativity involves breaking out ..." Southwest Airlines has done just that‚ in a world of high competition and drastic changes they paid close attention to their customers needs‚ therefore‚ succeeding when many other airlines were failing
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SOUTHWEST AIRLINES (B): USING HUMAN RESOURCES FOR COMPETITIVE ADVANTAGE Marielos Aldi‚ director of human resources for Motorola in Central America‚ was talking to her case study group about tomorrow’s case‚ Southwest Airlines (AJ. "It simply isn’t possible. The case can’t be right. No company can be the way this case describes!" Bob Wells‚ another member of the group and the executive vice president in charge of human resources at Youna & Rubicam‚ the sixth largest advertising agency in the
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Southwest Airlines Southwest Airline started out in 1967 and has been different even from its inception. The airline flew to three cities at first and allured customers with flights that departed and arrived on time at the lowest rate possible. This was important to business people that needed to get to and from Dallas‚ Houston‚ and San Antonio on business (History‚ 2013). It was also important to make sure people had a good time while traveling and dedicated their business to a high quality
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Southwest Airline of the Future Mike Reeder Indiana Wesleyan University June 24‚ 2013 SOUTHWEST AIRLINE OF THE FUTURE Southwest has a strong excellent reputation shown in the Diamond Award that it won this past year in the Air Cargo World’s Air Cargo Excellence (Southwest Among Repeat Winners‚ 2013). Another strength of Southwest is that it has been in business for the last 42 years and made it 36 years in a row with a positive profit
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http://www.southwest.com Employees: 34‚901 Employee growth: 0.5% Southwest Airlines will fly any plane‚ as long as it’s a Boeing 737‚ and let passengers sit anywhere they like‚ as long as they get there first. Sticking with what has worked‚ Southwest has expanded its low-cost‚ no-frills‚ no-reserved-seats approach to air travel throughout the US to serve almost 70 cities in some 37 states. Now among the leading US airlines‚ Southwest still stands as an inspiration for scrappy low-fare upstarts the
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BASIC STRATEGY: In order to make up for increasing expenses Southwest needs to expand. My recommended strategy for Southwest to pursue‚ is to merge with Air-Tran and expand into areas where Air-Tran has a heavy presence and Southwest has none. With Southwest having a weak presence in the southeastern U.S.‚ a key area to expand would be Atlanta’s Hartsfield-Jackson International‚ which is the busiest airport in the U.S. There is obviously a need for the low air-fare company at this site. Southwest’s
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STRATEGIC MANAGEMENT COURSE NOTES Pearce II and Robinson Jr (1997) define strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives”. Critical tasks: Formulate the company’s mission including broad statements about its purpose‚ philosophy and goals Develop a company profile that reflects its internal conditions and capabilities Assess the company’s external environment‚ including both the
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Successfully Executing Strategic Plans Fact Finding Define Strategic Challenge(s) Idea Finding Strategic Solutions IMPLEMENTATION Evaluation & Course Correction "Plans are useless; planning is everything." Dwight D. Eisenhower A strategy represents... a set of decisions... about the future... 36% executives acknowledge lack of clarity. Up to 85% employees never exposed to strategy in any form. 68% executives: day-to-day fire fighting inhibits focus on strategic priorities. Source:
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BRAND POSITIONING Singapore Market Size Zara’s size is at 1.3% of Singapore apparel industry‚ 6th place after other brands like Mango‚ Guess‚ Esprit‚ Raoul and Giordano. Vision “ZARA is committed to satisfying the desires of our customers. As a result we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made from quality materials that are affordable” Mission Statement “Through Zara’s business model‚ we aim to contribute to
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Porter’s five forces framework 1. The threat of new entrants. In terms of economies of scale‚ Southwest fleet grew to 537 Boeing 737 aircraft providing service to 64 cities in 32 states throughout the United States‚ with 397 city pairs being served nonstop‚ by the end of 2008‚ thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of “low-cost strategy”. It not only flew planes point-to-point—short-haul flights bypassing the
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