history‚ Not only was Obama the first African American to be elected president‚ but he was also the first presidential candidate to effectively use social media as a major campaign strategy. Social media activity rose rapidly in recent years and the bigger platforms touch people’s lives multiple times everyday.It is easy to lose sight given how global social media is today‚ that in 2008 sending out voting reminders on Facebook and interacting with people on Twitter was a big deal. When Obama announced
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1) What is the impact of social media on consumer behavior and marketing? How are companies monetizing this technology? The impact on consumer behavior and marketing is huge. With the huge growth in ecommerce‚ the use of social media has become a great tool for companies to understand their customers like never before. Companies are monetizing this technology in many ways; whether it’s from crowd sourcing‚ receiving immediate feedback from customers‚ or simply using social media as an additional
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Social Media Monetization Twitter‚ Linked In‚ Facebook‚ My Space are great sites‚ but how can you monetize and productize these new innovations. The goal of social media is to turn customers into a volunteer marketing army. Social media creates kinship between companies and customers‚ and kinship equals purchase intent. Facebook‚ Twitter and MySpace are superb social networking websites to utilize to generate network marketing demands. They have a plethora of features and tools for anyone to leverage
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The Impact of Media on Society The average American child watches 8‚000 murders and 100‚000 acts of violence before finishing elementary school (Clark par. 1). With the increase in sex‚ violence and vulgar language in TV programs‚ movies and recordings‚ which has become a tradition of today’s media‚ these themes have been proven in several different studies to have become substantially worse and has grown to cause some concern. With the increase of sex‚ violence and vulgar language society
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Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff
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1. What are the different forms of social media that exist today? Provide examples of different social media and their primary purposes. There are many sites that we now use as ways of talking to others. Chat‚ IM (instant messaging) and email are one way that we can talk to friends and family that live great distances from where you live. Blogging sites such as Wordpress and Blogger are good for being able to write down your ideas and thoughts. Social networking sites such as Facebook and Myspace
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THE PROPOSAL OF SOCIAL MEDIA Tito Jackson University of Maryland University College Author Note This proposal was prepared for AMBA 620‚ Section 9045‚ taught by Professor Halverson. Abstract This proposal explores the adoption of social media tools as a platform for recruiting top talent to SRA as well as building communities across business units within the organization. We will demonstrate the organizational benefits of adopting social media tools for SRA‚ such as job satisfaction‚ enhancing
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A Framework for Social Analytics Including Six Use Cases for Social Media Measurement August 10‚ 2011 By Susan Etlinger with Charlene Li Includes input from 39 ecosystem contributors © 2011 Altimeter Group Attribution-Noncommercial-Share Alike 3.0 United States 1 Table of Contents Executive Summary .................................................................................................................... 3 Open Research ..............
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SOCIAL MEDIA STRATEGY INDIA July‚ the 26th‚ 2013 INDEX - SOCIAL MEDIA IN INDIA: SOME FACTS & NUMBERS - SOCIAL MEDIA AND ECOMMERCE IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA & SOCIAL MEDIA - STRATEGY PROPOSAL Limbara Srl / All rights reserved / 2013 SOCIAL MEDIA IN INDIA More than 76 million people in India will use social networking sites at least monthly this year‚ up 51.7% from last year’s total. Doubledigit growth in users will mean that by 2014‚ 83%
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CONSEQUENCES OF GENDER IMBALANCE Social Management of Gender Imbalance in China A Holistic Governance Framework Li Shuzhuo‚ Shang Zijuan‚ Marcus W Feldman With rapid social transition‚ gender imbalance has become one of the most significant issues of China’s social management‚ raising many problems and challenges. Innovation in social management urgently needs the new perspective of a holistic governance framework. Based on the latest trends in gender imbalance‚ this paper reviews China’s
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