Original article Refocusing on R&D model or redefining marketing strategy? Anticipating sustainability for generic pharmaceutical industry Journal of Medical Marketing 2014‚ Vol. 14(2–3) 81–90 ! The Author(s) 2014 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1745790414556563 mmj.sagepub.com Fereshteh Barei1 and Claude Le Pen2 Abstract The repercussions of product innovation crisis in big pharma drive the generic pharmaceutical industry to lower its dependence on
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Applying Archetypal Analysis in Marketing Research © Paul Riedesel‚ Action Marketing Research 2008 Archetypal analysis is a mathematical procedure for decomposing a multivariate dataset as a function of a set of underlying archetypes or ideal types. While used for many years in the physical sciences‚ these methods were first introduced to marketing research practitioners by Louviere and Carson at the 1998 Advanced Research Techniques Forum. Little public use has been made in our field since then
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Tips on Writing a Descriptive Research Paper Posted on 12th April 2011 by Robert Smith in Research Paper Writing This article contains tips on writing a descriptive research paper. So what is a descriptive paper? Descriptive essay is a sort of widespread essay writing in which the writer has been given a topic to describe a place or an object or a building and etc. When you sit down to start writing a descriptive research paper make sure that you think about the topic and the place‚ event or
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SPONSORSHIP MARKETING PROPOSAL KTSN OPEN PAINTBALL CHAMPIONSHIP 2011 DATE 12nd-13th FEBRUARY 2011 VENUE TAMAN TASIK TITIWANGSA ORGANIZER JAWATANKUASA KEBAJIKAN SISWA-SISWI (JAKSA) KOLEJ TUN SYED NASIR NATIONAL UNIVERSITY OF MALAYSIA KUALA LUMPUR WITH COLLABORATION SEKRETARIAT RAKAN MUDA THEME “NEVER BACK DOWN!” MARKETING PROPOSAL KTSN PAINTBALL OPEN CHAMPIONSHIP 2011 JAWATANKUASA KEBAJIKAN SISWA-SISWI KOLEJ TUN SYED NASIR UNIVERSITI KEBANGSAAN MALAYSIA 1.0 -------------------------------------------------
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Police Department Roles and Functions CJA/214 September 20‚ 2012 Scott Mann Roles and Functions The Police Department must serve many roles and purposes so they also must take care of any issues that arise‚ dealing with the law or public safety. For this reason they have different specialized concentrations of officers designed to carry out certain functions. This also varies according to jurisdiction where there are state‚ local and even federal jurisdictions. This also affects what are
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Phase 4 Individual Project Felicia Rateliff (Peck) Colorado Technical University Online Marketing Research Practices MKT350-1204A-01 Professor Kay Green November 5‚ 2012 Abstract This paper explains the profile of the target market for the Blackberry smart phone. After conducting secondary research on Research In Motion’s Blackberry smartphone and the target market‚ questions are answered about who‚ what and why this target is chosen. The importance of selecting a target market is discussed
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Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on
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[pic] INSTITUTE OF ACCOUNTANCY ARUSHA (IAA) [pic] A RESEARCH PROPOSAL ON THE ROLE OF MANAGEMENT INFORMATION SYSTEM IN SUPPORTING MANAGERIAL FUNCTIONS CASE STUDY: BANANA INVESTMENT LIMITED‚ ARUSHA BRANCH Prepared by: LEONARD‚ Peter Supervised by: H. Meshack Submitted for: PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF AN ADVANCED DIPLOMA IN BUSINESS MANAGEMENT (ADBM) TO THE INSTITUTE OF ACCOUNTANCY ARUSHA [pic] TABLE
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References: DeVoe‚ S. E.‚ House‚ J.‚ & Zhong‚ C. (2013). Fast food and financial impatience: A socioecological approach. Journal of Personality and Social Psychology‚ 105(3)‚ 476-494. Retrieved from http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=pdh&AN=2013-21349-001&site=eds-live&scope=site Willet‚ B. (August‚ 2013 16). What are the benefits of diet pills?. Retrieved from http://www.livestrong.com/
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Marketing Research Process: 9 Stages to Marketing Research Success Stage 1: Formulating the Marketing Research Problem Formulating a problem is the first step in the research process. In many ways‚ research starts with a problem that management is facing. This problem needs to be understood‚ the cause diagnosed‚ and solutions developed.However‚ most management problems are not always easy to research. A management problem must first be translated into a research problem. Once you approach the problem
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