1 Developing Communication Strategy Advantages and Disadvantages of Different Types of Media Different media have different strengths‚ weaknesses‚ drawbacks‚ advantages and costs. An effective communication strategy usually uses a mix of at least 2 or 3 different types. Choice of media and format depends on: 1. your audience(s) √ 2. your budget √ 3. the communication channels best for your specific audience(s) and √ 4. how long the communication intervention will continue 5. and how critical
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their strengths and weaknesses. Then I compared exporting with other market entry strategies‚ so I could gain further insight to advantages and disadvantages of exporting. In the conclusion I outline which types of exporting fit SME’s and which fit MNE’s. Low cost exporting (“AT THE GATE” SELLING‚ EXPORT HOUSES‚ PIGGYBACKING‚ AGENTS‚ DISTRIBUTORS‚ FRANCHISES) Advantages Low cost exporting requires only a small direct investment‚ if any. It usually carries low risks of financial loss and companies
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Television: Advantages: Convenient and Flexible: The television is a convenient and flexible advertising medium‚ owing to its widespread popularity and the ease with which a message can reach millions of viewers internationally and nationally. Television advertising allows advertisers the flexibility to use various approaches and different combinations of audio‚ video and text to make ads memorable and emotional‚ depending on the product or service or the target audience. Strong Impact: Television
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3OVERVIEW OF HUMAN RESOURCE /MANPOWER PLANNING Manpower planning is the first step towards manpower management. It refers to the process of using available assets for the implementation of the business plans. It also involves the process of coordinating and controlling various activities in the organization. An effective manpower planning requires a careful assessment of the future needs of the organization. It involves the development of strategies to match the requirement of employees and availability
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One advantage of economic globalisation comes from the free trade. “Two nations can benefit from free trade by specializing in producing those products in which they enjoy a comparative advantage” (Case & Fair 2004‚ p.716). A country enjoys a comparative advantage in the manufacturing of a good if the production has a lower opportunity cost than it would have if produced in other country. When specialization takes place in a production‚ the production will become more efficient. It is due to research
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brand name by registered trademarks to prevent competitors from copying. The brand mark is a design element such as a symbol‚ logo‚ a character or sound that allows people recognition for their products (Adam‚ Armstrong‚ Brown & Kotler‚ 2003). For example‚ Nike is brand name and brand mark is “swoosh”. People just look at their brand mark‚ they will recognizable although without Nike. Branding makes product identification‚ customers who wish to buy the products that they identified so branding helps
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nothing from his teacher or his books. Such is the effect of the film‚ and in many countries‚ educational authorities are trying to make the best use of the cinema to spread knowledge and information. It is therefore clear that the cinema has many advantages as well
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Advantages and Disadvantages of Earned Value Management (EVM) Student Name: INF337: Integrated Cost & Schedule Control Instructor: Elliott Lynn October 6‚ 2014 The purpose of this paper is to compare and contrast the similarities and differences of earned value management (EVM) and how it could provide the project manager a better chance of having a successful project. When you are assigned as the project manger or any project‚ your goal is to meet assigned deadlines
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Shopping Malls – Some Advantages As Well As Disadvantages Today shopping malls have totally evolved to catch up with the modern lifestyle of the human beings. Because most people love shopping and loves hanging out within its vicinity despite not buying anything‚ a lot of entrepreneurs are smitten to invest in this kind of business. Although this business is great and has a potential to generate big amount of profit‚ still there are some disadvantages you must note before venturing into this kind
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multimedia that allows viewers to hear information‚ rather than having to read it. Audio can be used to enhance multimedia applications in a number of ways‚ for example in delivering lectures over the web‚ music used to add interest and emotion to a presentation‚ and other non-speech audio used as part of a general interface. Advantages: * It can convey meaning‚ providing an extra channel of information. It allows redundancy to be incorporated into the presentation of information‚ so that if
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