From the start of this course‚ you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information‚ as well as information collected from Steps 1- 4 of the Interactive Marketing Plan‚ located in the course shell. Note: You may create and /or make all necessary assumptions needed for the completion of this
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To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013 Word count: 4‚084 1 Campaign Tools To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013 2 Table of Contents 1.0 Executive Summary ..................................................................................................................... 4 2.0 Importance of digital marketing tools in acquiring‚ converting and retaining prospects .......4 3.0 Different types of digital marketing
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DIGITAL MARKETING PLAN – OLA AUTOS Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 INTRODUCTION The internet and ascents in digitalization and social networking have transformed how companies reach out and connect to their clients and partners. Digital marketing has proved to be a commanding enabler and radical of business models. We see its consumption going beyond the normal boundaries of geography and time. Flourishing evidence points that a persistent digital presence
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EXECUTIVE SUMMARY This marketing plan consists of the whole planning for launching our new product which is Safi For Men. Safi For Men concern of the men consumers who really care about their appearance or well known as metrosexual guys. In this marketing plan‚ we provide the information included the company description‚ strategic focus and plan‚ SWOT analysis‚ industry analysis‚ competitor analysis‚ consumer analysis‚ product-market focus‚ marketing program as well as marketing budget planning. In
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Digital Marketing Strategy for Blob T-Shirts. 1. Introduction & summary of the business Blob T-Shirts is an on-line business selling T-shirts with original designs created by Andy Walsh. Blob is a brightly coloured‚ humorous character with comical expressions aimed at a fun loving audience. The t-shirts are only available to purchase from an on-line store. 2. Company Objectives: Overall goal: To establish Blob as a brand name by selling t-shirts with various Blob characters printed
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1) Digital marketing refers to the use of digital technology platforms‚ combined with traditional media‚ to achieve marketing objectives. Digital marketing involves using digital media channels and using other technologies such as databases for customer relationship management (e-CRM). We reviewed ten key digital hardware platforms including desktop‚ mobile‚ tablet and other hardware platforms. 2) A customer-centric approach to digital marketing considers the needs of a range of customers using techniques
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Galvin‚ (2001). Marketing in the Digital Age‚ Second Edition. Essex England: Pearson Education Limited 2001. Marketing in the Digital Age was written by two authors‚ John O’Connor and Eamonn Galvin both from Great Britain. This book is divided into five sections covering the technological changes and the challenges that were encountered in Marketing. There is an introduction of every chapter of the basic concepts of Marketing and the tools and techniques employed in the new Marketing age. This
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(Kiwi) Burberry’s changed marketing strategy to focus on digital marketing (draft 2) In this essay is about Burberry’s marketing strategies‚ I will compare its old strategy and new strategy. Comparing these strategies will show the weakness of their old marketing strategy and also show that how new strategy improved the brand. However‚ in order to reposition brand‚ they need to come up with fresh concept and strategy. In this case‚ Burberry believed that using digital marketing would help them create
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Integrated Marketing Communications Client: HTC x Microsoft HTC HTC takes pride in their contribution to the growth and capabilities of smartphone technology‚ having invested in a team of highly talented Research & Development (R&D) professionals and pioneering many state-of-the-art innovations and world-class designs for smart-phones. “HTC ’s mission is to become the leading innovative supplier of mobile information and communication devices by providing value-added design‚ world-class manufacturing
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HOW TO DEVELOP A KILLER MARKETING PLAN‚ METHODS USED‚ GENERAL RULES‚ SIX KEY STEPS‚ BUSINESS MODELS AND SAMPLES If you are the founder of a new startup or an existing business it’s highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow‚ six months from now‚ or a year or longer down the road. The roadmap is a guide to help you overcome roadblocks‚ prevent costly mistakes and eliminate time-consuming detours that can prevent you
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