“Seeing Things Clearly” May 2001 Seeing Things Clearly The Profitability of Contact Lenses for European Eye Care Practitioners Key Findings • Patients who wear spectacles and contact lenses are up to 80% more profitable than those who wear only spectacles • Contact lens plus spectacles patients are more loyal • At least 60% of contact lens patients also buy their spectacles from their eye care professional Commissioned by Euromcontact London Business School Chapter
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Miaoyu ID number: 11904339 The Importance of Product Design for Manufacturers Compare and Contrast Apple and Blackberry Products Product is the life of a company. It can determine the success and failure of companies. A good product can make a company live in a long-term success，whereas an unattractive product can lead to the reduced earning. A good product is based on a good design which still keeps developing until today. The importance of product design in a company is realized by a growing
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1. (a) What do you understand by the term market planning and its role in marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice.
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The tongue twister “She Sells Sea Shells” is one of the best known of its genre. Implied by its title‚ the tongue twister simply concerns a woman that scours the beach and sells the shells that she finds. Mary Anning was a young woman born to a working class family that lived in Lyme Regis‚ a small seaside town in England. She grew up helping her father comb the beaches for fossils they would sell to tourists. Even after her father died‚ Mary kept up the fossil collecting practice in order to sustain
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What Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
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A company’s product line consists of a set of products that relates to one another; for example‚ a line of breakfast cereals. The product mix combines several product lines. A company may sell a line of breakfast cereals‚ a line of laundry detergents and a line of household cleaners. Building and managing a profitable product mix can give a company a large market share and create multiple income sources. Sponsored Link Show your ad here Rs.2000 credit and 30 day support Advertise Now!www.Google
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marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
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our works fast and communicates remotely. Internet has been so affordable that every community in the world can use internet. This brings more connections and transactions more easily than expected by the companies. This chapter will present literatures and studies that are associated our study. As stated by (…‚ 2011) Consumers can make purchases from home‚ office or anywhere when we can get connected to the internet. Usually consumers need to go to supermarket‚ shops or store to make purchases
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the working environment in the corporate world‚ of which can be explained further by the attached “Program Objectives’’. The following student (enclosed CV) is majoring in Entrepreneurship: 1. BB1011xxxx ALIA UMAIRA BINTI MOHD RAFI (I/C NO: 901228-01-xxxx) For further information‚ please do not hesitate to contact any number of the practicum coordinator during office hours. Please convey the outcome of this application via formal letter or Organization Reply Form (SPE/LP/ORG-11) to the undersigned
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Pricing productsIntroduction Products and services have a price just as they have a value. Many non-profit and all profit-making organizations must also set prices. Pricing is controversial and goes by many names: Price is all around us. You pay rent for your apartment‚ tuition for your education. The airline‚ railway‚ taxi and bus companies charge you a/are; the local utilities call their price a rate; and the local bank charges you interest for the money you borrow ; the guest lecturer charges
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