"Example of market penetration" Essays and Research Papers

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    Stock Market

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    A stock market or equity market is a public entity (a loose network of economic transactions‚ not a physical facility or discrete entity) for the trading of company stock (shares) and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. The size of the world stock market was estimated at about $36.6 trillion at the beginning of October 2008.[1] The total world derivatives market has been estimated at about $791 trillion face or nominal

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    Globalization of Markets

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    GLOBALIZATION OF MARKETS Theodore Levitt is often considered to be the first to recognize the trend towards globalization and states that: “companies must learn to operate as if the world were one large market – ignoring superficial regional and national differences…” In addition‚ he argues that the companies that do not adapt to the new global realities will become the victims of those that do. Theodore Levitt’s 1983 article about the globalization of markets is one of the most discussed

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    Primary Markets

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    Free Pricing Regime * Before 1992‚ Regulator of new issues was CCI (Controller of Capital Issues) * Approval from CCI for raising funds in Primary markets was essential. * Timing‚ Quantum and Pricing of the issue was decided by the controller. * New Companies could issue shares only at par and the existing companies with substantial reserves could issue shares at premium. * Fixed Price mechanism results in under pricing of many issues. Thus after 1992‚ promoter and the merchant

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    Market Research

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    Foreword This following report was assigned to conduct a research on how to get international brands into Cambodian market. In order to compile this report‚ researchers have chosen one of the famous fast food restaurants‚ SUBWAY‚ as an example. Besides‚ researchers have done the fast food market analysis in order to ensure the success of SUBWAY in Cambodia. Meanwhile‚ we would like to show our appreciation to our lecture‚ Mr. Gael Campan‚ who has provided the guidance to conduct this report

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    Market Segmentation

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    should perform to conduct the market segmentation process effectively. Step 1: Identify segmented markets The first step of the market segmentation process is to identify the segmented markets. It is important to select the segmenting strategy that most accurately categorizes consumers according to your product or service. For example‚ suppose that your company manufactures infant safety seats. The decision to use the age-oriented strategy to segment the market may not be effective because

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    TARGET MARKETS

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    TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can–  Help in Clearer understanding of markets needs‚ wants and desires  More specific and effective use of marketing resources (e.g. budget‚ time expertise)  More strategic approach Maximize profit. Importance Steps of Market Analysis:        Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market Share

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    Market Segmentation

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    Market Segmentation This document prepared and presented by Business Resource Software‚ Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual

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    Market Mechanism

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    The market mechanism must allow such adjustments and reallocations of economic inputs‚ which are not painless to market participants. The awesome complexity and dynamism of a market economy‚ however‚ require laws‚ rules‚ and norms‚ based on transparency and openness that encourage and facilitate economic interchange and that at the same time take into account the fact that‚ because market participants are human and thus not perfect‚ some degree of governmental intervention in the “free” market is

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    Market Structure

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    MARKET STRUCTURE Economists classify the market in different ways. In the main‚ types of markets are examined in four categories which are ‘monopoly‚ oligopoly‚ monopolistic competition and perfect competition’. There are some major features that separate these types of markets. A monopoly is a structure in which a single supplier produces and sells a given product. (E.g. IGDAS‚ ISKI‚ OPEC) If there is a single seller in a certain industry and there are not any close substitutes for the product

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    Market Driven

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    Defining a Market Driven Company November 7‚ 2007 by Josh · Leave a Comment Filed under: Financial‚ MBA  This isn’t a normal blog post but rather me sharing a paper I recently wrote to describe to a superior what it means to be a ‘Market Driven’ company. It is a long read but I think the information is applicable to many people regardless of title or position in a company. Defining a Market Driven Company: Describing Characteristics of Market Driven Companies for Your Superiors Colgate has

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