Smart Products and Services A smart products is an electronic device‚ generally connected to other devices or networks via different protocols such as Bluetooth‚ NFC‚ WiFi‚ 3G‚ etc.‚ that can operate to some extent interactively and autonomously. It is widely believed that these types of devices will outnumber any other forms of smart computing and communication in a very short time‚ in part‚ acting as a useful enabler for the internet things. Uses of Smart Services Minimize maintenance and repair
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of international marketing research process Sources of data availability Challenges in international marketing research DEFINING MARKETING RESEARCH (1) The “function that links the consumer‚ customer and public to the marketer through information – information used to identify and define marketing opportunities and problems‚ generate‚ refine‚ and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the
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Subject: MM- 304C PRODUCT MANAGEMENT Course Objectives: The objective of this course is to acquire the conceptual understanding of Product Policy Management and its applications for corporate growth and development. Examination Scheme: The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/practical problems. Course Content: 1. Introduction
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Europe was very influential throughout history. It is a continent that underwent many developments throughout history through conquests‚ expansions‚ and innovations‚ which affected much of the rest of the world. In particular‚ the European conquest of the New World was very significant‚ as it expanded their empire overseas so that they ruled over part of the eastern hemisphere as well as the Western. Throughout history‚ Europe continued to build and expand their empire‚ influencing many other areas
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statement to effective strategy development. Full of new-found enthusiasm‚ he asks you to prepare a short paper on positioning for the next board meeting. He wants you to demonstrate the importance of positioning strategy to business success. Write that paper” Introduction STP (Segmentation‚ Targeting and Positioning) marketing is also called strategic marketing‚ involves finding correct segment in which to market your product‚ identify the proper target
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Government Regulation of Tobacco Products Dawn BUS 250 Corporate & Social Responsibilit March 7‚ 2010 Government Regulation of Tobacco Products Government regulation of tobacco has come under some fierce opposition. Naturally the big tobacco companies do not want any type of regulation and yet one company was a quiet supporter. This company‚ the Altria Group which is a parent company of Philip Morris‚ believed the bill would pass so they wanted to make sure they had a say when the
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Prenatal Development and Birth Abstract The term prenatal development is the process in the uterus where the fetus or embryo starts to develop during pregnancy from the time of conception or fertilization until birth and it is typically divided in three period: The pre-embryonic‚ embryonic and fetal. (Kuther: 2001). From the moment of fertilization that the egg is being fertilized until it reaches the time of birth‚ visible changes in the structure of the mother’s body. As the sperm and egg
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Sustainable products Masoud jamshidi yeganeh May 04 2013 Contents Abstract 1 Scope of Definition 1.1 Sustainable Products Standards 1.2 Overall standards 2 Sustainable Products Polices 3 Sustainable Product Design 4 References 2 Abstract: Sustainability Sustainability is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time. Long-lived and healthy wetlands and forests are examples of sustainable biological
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marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research (MR)? Discuss its role and Importance in the marketing
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should think of product commercialization in two sets of decisions: 1. Strategic Launch Decisions a. Strategic platform decisions (overall tones and directions) b. Strategic action decisions (define to whom we are going to sell and how) 2. Tactical Launch Decisions a. Marketing mix decisions such as communication‚ promotion‚ distribution‚ pricing‚ etc. b. Strategic givens (already established; difficult or costly to change at this point) For examples check page 374
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