REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible
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Flap Flap’s Kid’s Company-Introduction (2014) COMPANY BACKGROUND COMPANY BACKGROUND Flap Flap’s Kid’s Company Team A Brief History The Flap Flaps Company was formed in 2010 by Roy with her partners De Leon‚ Lanutan‚ Mondares‚ Tindugan and Ibañez with the business purpose of acquiring license to trade prominent International Slipper Ready to Wear Fashion Brands
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playing an important role in our daily lives and the tourism industry is entering a booming era. Like other industries‚ the emergence of tourism industry must have its reason. Tourism industry can be defined as all the various businesses that provided service for tourists. In this essay‚ I will talk about the value of the tourism industry for tourists‚ organizations‚ destination countries and local people to explain why there is a tourism industry. Tourists need tourism industry in each part of their
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There are many different trends that come about every year in the hospitality. There are two sectors in particular that have shown a great deal of trends in the last couple of years. Those to sectors are the gaming industry and in the event and meeting planning industry. Trends are incredibly important as far as how they can impact the different sectors of the hospitality industry as well as how they impact the industry as a whole. They should be adhered to and if they are not there can be real
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Business Ethics in Hospitality Brian Scott Angerer University of Phoenix In the hospitality industry ethical issues abound both for the business itself and the community at large. Business ethics is a complicated subject that can be described as‚ the behavior that a business
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customer service Bitner‚ Fisk and Brown (1993) suggest that the major output from the services marketing literature up to 1980 was the delineation of four services characteristics: intangibility‚ inseparability‚ heterogeneity and perishability. These characteristics underpinned the case for services marketing and made services a field of marketing that was distinct from the marketing of products. The literature highlights intangibility as one of the key characteristics of services. Regan (1963)
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1.0 OVERVIEW OF THE SERVICE INDUSTRY We have always had service industries‚ and indeed there are numerous biblical references to services as diverse as inn keeping‚ money lending and market trading. Over time‚ the service sector has grown in volume and in the importance attributed to it. According to Baker J.M et al‚ The Marketing Book 5th Ed‚ (2003)‚ early economists saw services as being totally unproductive‚ adding nothing of value to an economy. He quotes Adam Smith as having included
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Four Characteristics of Services Russell Wolak‚ Stavros Kalafatis and Patricia Harris* Kingston Business School Kingston Hill Kingston upon Thames Surrey KT2 7LB Phone 0181 547 2000 Fax 0181 547 7026 E-mail p.harris@kingston.ac.uk ABSTRACT This study replicates US-based research by Hartman and Lindgren on the extent to which consumers differentiate between products and services. In addition‚ Hartman and Lindgren investigated the importance of four characteristics of services to consumers; intangibility
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1. Prepare a brief report based on set task number 1. Investigate the range of hospitality businesses in your district. How many are there? What faction / section of the industry do they cater for? Make notes for a brief report on what you discover? I investigated the range of hospitality business in my district. My district is Midleton area in County Cork. I found six hospitality businesses in my area: Midleton Park Hotel Barnabrow House Ballymaloe House Castlemartyr
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like Hitesh Mehta‚ a sustainable architect; Noor Ahmad Hamid of the ICCA ;Corbin Ball; Max Hitchins‚ the Hospitality Doctor; John Peacock of Associations Forum‚ Australia; Susan Cardenas of Inkaterra fame‚ among many others who talked about green‚ sustainability and the use of technology to make for more efficient MICE operations. It was a welcome sign of improvement in our local hospitality industry to see the following changes‚ albeit for the better: • The conference did not use any Styrofoam
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