characteristics of services and the marketing strategies available for the service organization. Qns: What are the primary differences between product and services? Give examples that highlight these differences between product and services. Give examples that highlight these differences and provide examples of hybrid offer. Qns. Using a service example of your choice‚ explain how the service company can deal with intangibility‚ inseparability‚ variability and perishability. Four Major characteristics
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UNDERSTAND THE CURRENT STRUCTURE OF THE HOSPITALITY INDUSTRY 1. Demonstrate the diversity of the hospitality industry explaining how it has achieved its current complexity‚ scale and scope. The hospitality industry has a lot of different sectors. It is commonly split into the 14 different sectors. Hospitality Services Tourist‚ Tourism Hotels Self Catering
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downturn it was predicted that India and China would not be affected as much and hospitality industry in particular would undergo minor changes. Besides this Khanna‚ 2008 outlined that lack of infrastructure in India would not be sufficient enough to sustain growth of hospitality industry. However the argument can be ruled out as a number of private organization both national and international are investing into Indian hospitality sector. This can be said as Carlson group of hotels are planning to open 50
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around eight hundred BCE. Prevalent themes including‚ Greek hospitality‚ their attitudes towards the afterlife‚ and their relationship of gods and man are all present in the Odyssey‚ which are also contemporaneous in ancient Greek life around the eighth century. Ultimately‚ the Odyssey allows us to learn more about people’s customs and beliefs in archaic Greece. Beginning with one of the major themes found in the Odyssey is hospitality. The Greeks emphasized the relationship between hosts and guests
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The Art of Design in the Hospitality Industry Abstract Interior design has only just recently become an essential part of the hospitality industry. It gives a sense of brand identity in some cases and in some cases‚ the design of a hotel may be the sole reason for choosing a certain hotel above others. Thanks to the internet and social media‚ it has become increasingly easy for customers to make known what they like and don’t. Design is an important factor when it comes to guests choosing
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Miaoyu ID number: 11904339 The Importance of Product Design for Manufacturers Compare and Contrast Apple and Blackberry Products Product is the life of a company. It can determine the success and failure of companies. A good product can make a company live in a long-term success，whereas an unattractive product can lead to the reduced earning. A good product is based on a good design which still keeps developing until today. The importance of product design in a company is realized by a growing
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Products Strategies The current strategy for KFC Malaysia of the product strategy varies; they have used many strategies in order to perform well in the market. Below are some of their current strategies. Value Their current value added of their product is collaboration with hotlink‚ that when customer receives a sms from hotlink‚ they can go redeem the product of discounted food from KFC Malaysia outlet. Another value added of their products is free gifts‚ drinks upgrade to bigger portion. Scope
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PREVAILING CONTEMPORARY THEMES IN HOSPITALITY AND THE UPCOMING FOUR SEASONS HOTELS EXPANSION BY FELIX L. H. MURILLO Glion Online MBA Abstract This paper identifies contemporary themes in the Hospitality Industry and why these are emerging or currently pursued. The themes selected are themes directly related with the expansion of hospitality businesses and in particular as they have an effect in the upcoming growth of Four Seasons Hotels. Although Four Seasons already pursues these contemporary
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Service Quality By definition‚ a service includes several distinct characteristics. A service is intangible and difficult to store. In a service‚ customers are extensively present as participants in the process. The inseparability of a service is due to the fact that it is simultaneously produced by the provider and consumed by the customer. This is because services are heterogeneous and known to vary from service – provider to service – provider‚ from customer to customer‚ and from day to day
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Section (a) I will be analysing an electric toothbrush. The design aspects I will be focusing on are; Function Performance Market Aesthetics Ergonomics Economics Function Primary functions of a toothbrush are- to wash teeth clean better/easier than an ordinary toothbrush. Secondary functions are- Timer so it’s easy to estimate the right time of washing teeth. Battery indication so you know when to charge it before it dies‚ Changeable ends so more people can use the same toothbrush
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