Case Study#1 Summary Problems facing by Strategic Marketing Unit Two (SMU2) of Fine Food: Unfairly allocated costing system Unreliable performance evaluation standard leads to undervaluation of SMU2 and negative motivational effect on employees. Key Findings: Fine Foods allocates some period costs (including sales and marketing costs‚ media and sales promotion costs‚ and freight out cost) based on weight of product sold. SMU2 thus seems less profitable because the main product of SMU2 is Product
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TOPIC 1: MARKET STRUCTURE AND MARKET POWER 1.1. Competitors Anyone that produces a substitute for a firm’s product. - Cross price elasticity: Measures the substitution degree of a product for another. P.E.>1 – The demand is elastic‚ a change in price is reflected as an even major change in demand. The extent of the variation is higher as higher is the substitution degree of a product for another. We can say two firms are competing when a price increase by one firm‚ drives its customers to the other
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When I was One-and-Twenty Summary Our speaker gets some advice from an older‚ wiser person: don’t bank too much on love. Like any young person‚ he promptly ignores the advice. Did we mention that he’s 21? Keep that in mind. It’ll be important later. Flash forward: now he’s 22. And as it turns out‚ the advice he got was pretty good. Love hurts. And we’re not just quoting that ’80s song. Line 1-2 When I was one-and-twenty I heard a wise man say‚ • Uh-oh. Any time a literary work starts
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Summarising articles for thesis: Example 1 Karim‚ Zaidi & Wahid (2004) studied the performance of zakat distribution in Perak‚ Kedah‚ Negeri Sembilan and Selangor. The objective of the study is to compare the trend in zakat distribution in the selected states. They used the financial report of 1990 to 2001 from the respective State Islamic Religious Councils to analyze the trend in zakat distribution. They found that‚ on average the respective SIRCS only distributed 69% to 80% of the amount of
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Advertising is a marketing tool that provides information; it constitutes the exposition of an image of the product or service to clients. Its main focus is to stimulate consumption. Newspapers‚ magazines‚ tv and the radio are traditional means by which advertisements are communicated. On the other hand‚ rapid technological innovations have permitted that now a day’s wireless advertisements such as‚ online-web pages‚ interactive tv and mobiles are used more and more. They are now supported by modern
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Submitted by: Tham Allen A. Cartagenas III – St. James Submitted to: Sir Jerico Irinco Bury My Heart at Wounded Knee By Dee Brown Table of Contents 1. Bury My Heart at Wounded Knee: Introduction 2. Dee Brown Biography 3. One−Page Summary 4. Summary and Analysis 5. Quizzes 6. Characters Introduction Dee Brown’s Bury My Heart at Wounded Knee was first published in the United States in 1970. This landmark book—which incorporated a number of eyewitness accounts and official records—offered
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which is no less serious than narcomania or alcoholism. For instance‚ in August 2005‚ a report surfaced about the death of a 28-year-old southern Korean gamer who had spent 50 hours playing a real-time strategy game (BBC). For another significant example‚ one needs to look no further than July 2012‚ when a Taiwanese teenager fatally collapsed after a 40-hour game session (Crawley). Cases like these are actually quite numerous and happen all around the world. They make additional arguments to the negative
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Social Mobilization Theory - an interdisciplinary study within the social sciences that generally seeks to explain why social mobilization occurs‚ the forms underwhich it manifests‚ as well as potential social‚ cultural‚ and political consequences. The three current‚ leading theories explaining these phenomena include: Resource Mobilization- The assumption here is that for a social movement to first exist and then to thrive‚ it needs to operate similar to a business which makes efficient
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that best matches my skills and experiences. To gain an understanding on how to provide a good relation with co-worker and employer and to obtain knowledge of the day-to-day working activity with regards to the task that will be given to me. Summary of Qualifications: A young and practical Results-oriented‚ high-energy and enthusiastic person with experience in selling fresh‚ dried and smoked fish in supermarket. Attended Seminars in quality assurance‚ and customer service with focus on
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authenticity by exploring a dish’s authentic based upon not only how it is physically made ‚but the ingredients used to make the dish‚ along with discussing whether or not authenticity destroys the original creativity that went into a dish. The example is bagels. If bagels are made with the same basic ingredients that are always used to make a traditional bagel‚ does it matter that they are not handmade? Does the fact that they are machine manufactured take away from their authenticity. Although
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