Assignment front sheet | Learner name | ------------------------------------------------- Assessor name | MIKE ELSARIA AYO | LEKSHMI RAVINDRAN | Date issued | Completion date | Submitted on | | | | Qualification | Unit number and title | BTEC LEVEL 4 EDSML | Unit 4 Marketing Principles | | | Assignment title | MARKETING PRINCIPLES | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the
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EXECUTIVE MANUAL STRATEGIC MARKETING – DURABLE CONSUMER GOODS Jean-Claude Larréché The Alfred H. Heineken Chaired Professor of Marketing INSEAD Hubert Gatignon The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Rémi Triolet Simulation Expert Copyright © StratX 2015-02-16 1 TABLE OF CONTENT I. Introduction to Markstrat ____________________________________________________________ 3 II. the Markstrat World ________________________________________________________________
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e-retailer in Latin America that offers products in multiple categories; Books‚ Rare and Imported Books‚ CDs‚ MP3s‚ Video and DVD’s‚ Toys and Games‚ Software and Computer Supplies‚ Cell Phones and Consumer Electronics (TVs‚ DVD Players‚ etc.). The company is headquartered in Brazil with virtual stores in Argentina‚ Mexico‚ Spain and Portugal. Submarino.com was launched in June 1999 by Antonio Bonchristiano. Bonchristiano obtained backing from GP Investments and acquired BookNet with the concept of
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Signed: __________________________ Date: _______ SURGERY 1 AKANKSHA SHARMA Hidesign Introduction: Hidesign is a private firm dealing in leather goods manufacturer based in Pondicherry‚ India. This Retail Company was founded in 1978 by Dilip Kapur with employee strength of 3000. In the year‚ 1978: Hidesign begun with a two people artisan workshop with the initial markets being tiny substitute shops in the United States and Australia‚ which reflected the bands
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The J.M. Smucker Company‚ More Than Jams and Jellies Cynthia Rice‚ Kristina Lochner‚ and Mary Renz University of Central Oklahoma April 4‚ 2011 Abstract The history of the J.M. Smucker Company is reviewed and demonstrates the evolution of the company. Business strategies and the importance of business intelligence systems are examined‚ concerning how the company conducts business. The company ’s growth processes resulting from acquisitions and brand awareness are reviewed. Innovative
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EXECUTIVE SUMMARY: Clarée is preparing to launch a new whole division in mature and emerging markets. Despite the dominance of the Personal Care brands; we can compete because our product offers a unique combination of features at a value added price. We are targeting specific segments in the consumer and business markets (Beauty Saloon)‚ taking advantage of opportunities indicated by higher demand for the natural based personal care products. The primary marketing objective is to achieve first
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Entrepreneurial Development Tara Anand Kumar INDEX * Success company – Flipkart.com Akul Singhal – 1011330 * Failure Company – Atkins Nutritionals Inc Tara Anand Kumar – 1011327 * Turnaround company- Dish Network Inc. Abhisekh Tripathy – 1011328 * Conclusion SUCCESS COMPANY FLIPKART Flipkart is an Indian online shopping company headquartered in Bangalore‚ India. Flipkart was established by Sachin Bansal and Binny Bansal both
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CHEMICALS | INCORPORATION OF GALLANT CHEMICALS: MEMORANDUM OF ASSOSIATION: THE COMPANIES ORDINANCE‚ 1984 (PRIVATE COMPANY LIMITED BY SHARES) MEMORANDUM OF ASSOCIATION OF GALLANT CHEMICALS PRIVATE LIMITED 1) The name of the Company is "GALLANT CHEMICALS PRIVATE LIMITED." 2) The Registered Office of the Company will be situated in the province of BALOCHISTAN. 3) The objects for which the Company is established are: * To carry on the business of manufacturers‚ producers
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Case Study #3: Decision Support‚ Artificial Intelligence‚ and B2C E-Commerce: the Case of Unilever By Dustin Allen MNGT 220-01 November 20‚ 2003 Question #1 Decision support systems‚ simply known as DSS‚ are often narrowly defined as highly flexible and interactive IT systems that are designed to support decision-making when the problem is non-structured (Haag‚ 2004). This definition expresses several keywords: support and non-structured. This means that although DSS greatly enhance
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PV Technologies: Were they asleep at the switch? Submitted by: Group 4 Ankur Meena Yaman Rai Ajinkya Parab Abhinav Sehgal (068) (120) (122) (230) The Problem Solenergy was committed to cut costs PVT’s prices are significantly higher than competitors Solenergy’s evaluation of recent proposal had not been published yet; but if it were true‚ Morgan (chief engineer) would be difficult to convince Reasons for unfavorable evaluation of PV technologies by Greg Morgan Prices offered by
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