Theses‚ and Professional Projects "How Did Toyota Stay on Top?" Revisiting Crisis Communication Discourse Rachel Marie Knoespel Marquette University Recommended Citation Knoespel‚ Rachel Marie‚ ""How Did Toyota Stay on Top?" Revisiting Crisis Communication Discourse" (2011). Master ’s Theses (2009 -). Paper 72. http://epublications.marquette.edu/theses_open/72 “HOW DID TOYOTA STAY ON TOP?”: REVISITING CRISIS COMMUNICATION DISCOURSE by Rachel M. Knoespel‚ B.A. A Thesis submitted to the Faculty
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previous crisis of Mattel included that the products were tainted with lead paint and that some of the products had loose little magnets. Both of these faulted products could have caused harm to the children. This is why it was decided to recall all these products and take measured to prevent this from happening in the future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication
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Communication and Crisis Health Care Communication Strategies HCS 320 April 14‚ 2013 Communication and Crisis Today our community is presented with a problem that will require communication between several internal and external avenues to help resolve the water contamination in the Eugene-Springfield area. I am Shellie Cobbs‚ Director of the Regional Emergency Management Office‚ and I will be addressing the media on the procedures to be used in running the crisis communication efforts in
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challenge as bottles of Tylenol were laced with cyanide by an unknown source. Although‚ Johnson & Johnson had no crisis communications plan in place at that time‚ they embarked on a strategic plan to regain the trust of consumers and to avoid this type of crisis from happening again. This crisis labeled the Tylenol Murders forced Johnson & Johnson to form a crisis communications team with one overriding priority; too warn the public. Johnson & Johnson’s credo stated that the company had
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Tiger Woods: Crisis Communication Although Tiger Woods released several statements attempting to minimize not only the incident of his Escalade-tree collision but also the initial reports of a possible extramarital affair‚ the lack of full disclosure and the revelations of additional females stating that they too had affairs with Tiger have only fueled the media frenzy. Television entertainment news shows such as TMZ‚ Entertainment Tonight‚ The Insider‚ and Access Hollywood report on the Tiger
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wanted Cap to work all night long. But Arthur refused as he had a baby. Cap and his wife started coming office with their baby Ben. This incident make Arthur furious but he didn’t discuss it with them instead he complained to other employees. The crisis occurred when cap and his wife return from a vacation. Arthur asked them into his office and told them that he would like to discontinue the relationship. Cap left the office in silence and collected his belonging. Cap still bitter‚ says ‚ “The business
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Ford Crisis Communications Plan 1. Introduction/Synopsis Through the 33 accidents with 27 injuries and 4 death because of tire separation Ford and Firestone were recalling 6.5 million tires mainly used on Ford Explorers. The crisis shifted from a product flaw to a safety concern voiced by public and owners of Ford vehicles. To save the upcoming crisis and to help maintain Ford’s credibility and accountability PR firm Lucky7(L7) was hired. When crisis reached its climax under threat was 100-year
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Indonesia’s Crisis: The Lesson for China introductionIndonesia‚ as we have long predicted‚ is coming apart. This process has a great deal of relevance to China‚ whose army‚ like Indonesia’s‚ was accustomed to making lots of money and now resents the fact that the good times are over. In both countries‚ making money became the basis for military loyalty to the regime‚ which in turn needed the army as guarantor. But in China‚ as in Indonesia‚ the military is no longer making money‚ and China has
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Big City‚ NC. Metropolitan Airport Crisis Communication Plan As the chief communications officer of the Metropolitan Airport‚ I have previously developed a proactive crisis communication plan in anticipation of an event such as the following: Long Layover Airlines‚ had a plane filled with passengers stuck on the tarmac for four hours as the thunderstorms passed. During the time the plane was stuck‚ a passenger had a severe stroke. The terminal manager‚ citing airport policy‚ refused permission
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failed at crisis communication British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster‚ when an oil-drilling rig accident on 20th April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the most severe environmental damages recorded in the U.S. history‚ causing public animosity and frustration‚ substantially because of inappropriate BP´s crisis communication plan
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