Chapter 01 Consumer Behavior and Marketing Strategy Multiple Choice Questions 1. Why is China very attractive to marketers around the world? A. because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B. Chinese consumers are very brand loyal C. they are the heaviest users of the Internet D. Chinese teens are easier to understand because they are less "trendy" than teenagers from other
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Ethical Theories Joseph Ramos ETH/316 November 26‚ 2012 Irma Flores-Brothers Ethical Theories Ethics can be defined as a code of moral principles that sets a standard between right and wrong. Having what it takes to be an ethical person is not an easy task and the proper methods of becoming a moral person has been debated for centuries. This has resulted in several theories including utilitarianism‚ virtue theory‚ and deontological. Although all relate to ethics they each have a different
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our world‚ philosophers and scientists have devised several thoughts that include a system that we are able to use to determine who and what is good or bad. As a population‚ we can use these different terms and types of ethical theory to determine which style‚ form‚ or behavior of ethics fits with our beliefs and culture. Some of these different types of theories include virtue theory‚ utilitarianism‚ and deontological ethics. Although these all fall into the category of a theory of ethics and may
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University April 21‚ 2012 Abstract When leaders commit ethical violations we often assume that the leader lacks principles‚ morals‚ values‚ and ethics. The purpose of this research paper is to examine and identify the pitfalls that leaders encounter in regards to ethical leadership in the workforce. The author will also look at the different definitions of ethical leadership‚ look at what the past and current challenges that ethical leaders face and analysis the pitfalls that contribute to leaders
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Legal and Ethical Issues Involving Two Case Studies Team A Nursing 391 NUR 391 March 19‚ 2012 Willie Goodwin Legal and Ethical Issues Involving Two Case Studies The nursing code of ethics lays out nonnegotiable standards of moral and ethical behavior in providing nursing care to society. “Nursing encompasses the prevention of illness‚ the alleviation of suffering‚ and the protection‚ promotion‚ and restoration of health in the care of individuals‚ families‚ groups and communities” (American
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newspaper headlines seemingly every day‚ the answer seems obvious. Without public trust‚ fundraising cannot happen. If people do not believe an organization will use their money appropriately‚ they simply not give. Ethics is not simply a list of behaviors‚ but also a set of restrictions on what we can and cannot do. What the most important‚ ethics is not just something we do because we know people are watching us. Actually‚ ethics is a reflection of us as a profession. That means it expresses who
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What does it mean to be ethical? What does it mean to be ethical? Ethics is derived from the Greek word ethos. Ethics to me can be defined as always doing the right thing all the time. Everyone has their own moral principles that decide his/her behavior. Everyone is completely different in how they were raised and taught in what was right and wrong. As stated by Santa Clara University‚ “ethics refers to standards of behavior that tell us how human beings ought to act in
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The Danish toy manufacturer Lego has been under fire in 2012 for creating a new toy line for girls‚ with some groups calling the line feminist of sexist. As much of the toy industry has been struggling‚ Lego‚ which mostly appealed to boys with colored blocks‚ pirate ships and buildings‚ decided to expand the line to appeal to young girls as well. The transition worked but not with backlash of groups like the Spark Movement which aims to end “sexualization” of women and girls in the media With
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1. What is the basic idea of ethical subjectivism? Why might a person argue that the theory is broken. What are the flaws of the theory? The basic idea of ethical subjectivism is that your own opinion is your own truth and considered a fact even if is not in agreement with someone else’s opinion/truth because the conclusion was drawn from your own perspective from personal experiences. A person might argue that the theory is broken when the truth of another is a falsehood according to his/her
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DIFFERENT ETHICAL ISSUES REGARDING ADVERTISEMENT Much of the controversy over advertising stems from the ways many companies use it as a selling tool and from its impact on society’s tastes‚ values‚ and lifestyles. In the ads where sexual stereotyping is used‚ there is a relationship between the recall of the ad and the consumer’s subsequent purchasing decision. Similar relationships are also evident in ads that use cultural stereotyping and emotional exploitation.
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