Industrial Marketing Management 36 (2007) 4 – 9 Multi-channel strategy in business-to-business markets: Prospects and problems Bert Rosenbloom ⁎ LeBow College of Business‚ Drexel University‚ Philadelphia‚ Pennsylvania‚ USA Available online 28 July 2006 Abstract Multi-channel marketing strategy has become a major force in business-to-business distribution channels‚ especially since the option of Internet-based online channels emerged less than a decade ago. Making products and services available
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Formal Groups and Informal Groups Formal Group: A formal group is the deliberate and systematic grouping of people in an organization so that organizational goals are better achieved. Now any organization would have a certain formula. They are very essential for the efficient functioning of the organization. What does an organization do? The total no. of people working in an organization is divided into smaller groups (teams or sections or departments) and each group is responsible for fulfilling
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Chapter Summary Society is organized "to get its job done". It does so through formal organizations and bureaucracies. The same system that can be frustrating and impersonal is also the one on which we rely for our personal welfare and to fulfill our daily needs. The society of today‚ however is not the society of yesterday‚ nor will it be the society of tomorrow. The rationalization of society refers to a transformation in people’s thinking and behavior over the past 150 years‚ shifting the focus
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Distribution Channels of Philips Domestic Appliances and Personal Care Products in Chinese Economic Transition -- A Case Study Don Y. Leea ‚ Gangling Chaob and Weiling Yec aHong Kong Polytechnic University‚ Hong Kong b‚cShanghai University of Finance and Economic‚ China Address for Correspondence: Don Y. Lee PhD Associate Professor of Marketing Department of Business Studie Hong Kong Polytechnic University Hung Hom‚ Kowloon Hong Kong Special Administrative Region China Telephone: 852-2766-7119 Facsimile:
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Committee (the Committee) implemented Policy CGF-EP-01 and Procedure CGF-EP-02 for the administration of CGF’s new Ethics Program. The purpose of the Ethics Program‚ established by the Committee‚ is to “promote ethical business conduct through open communication and compliance with company ethics and standards.” (CGF’s “Ethical Business Conduct”). The Office of Ethics and Business Conduct was created to administer the Ethics Program. The director of the Office of Ethics and Business Conduct‚ along with
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THE CHANNELS OF MONETARY TRANSMISSION The monetary transmission mechanism is the channels through which the monetary target works and it describes the mechanisms through which the monetary policy actions of the central bank impact on the ultimate objective of inflation and output. Miskhin (1995) usefully describes the various channels through which monetary policy action as summarized by changes in either the nominal money stock or the short term nominal interest rate‚ impact real variables such
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Established 2 0 0 0 Midlands State ‚ University FACULTY OF COMMERCE DEPARTMENT OF MARKETING MANAGEMENT AN EVALUATION OF THE IMPACT OF INDIRECT DISTRIBUTION ON COMPANY SALES. CASE STUDY OF TRANSACTION PAYMENT SOLUTIONS By ST A N LEY ITA Y I TA SIY A N A R0645378 SUPERVISOR: MR. NJOVO TH IS D ESSERTA TIO N IS SUBM ITTED TO THE D EPARTM ENT OF M ARK ETING M A N A G EM EN T IN PARTIAL FULFILM EN T OF THE REQ U IREM EN TS OF TH E B A C H ELO R OF CO M M ERCE IN M ARK ETING M AN A G EM EN T (H O
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Distribution Management Designing Channel Systems Elyssa Lucagan Julienne Anne Imperial Channel Design Factors • Product Mix and Nature of Product • Marketing Mix Elements • Width and Depth of market/outlet coverage planned • Long term commitments to channel partners • Level of customer service planned • Cost affordable on the channel system • Channel control requirements of the company CHANNEL DESIGN AND PLANNING PROCESS • Define customer needs • Clarifying channel objectives • Looking at alternative
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MAKING FORMAL SPEECHES Often this is the most difficult part of oral communication for many people. Selection of the Topic This is the first step in formal speechmaking. You may be assigned a topic‚ such as to introduce a speaker. Here‚ you are likely to be assigned a topic because you have some knowledge of the subject matter (the speaker). In other cases‚ you will have to choose a topic by yourself. Do this using 3 basic factors: 1. background and knowledge (you need some knowledge of the
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International distribution channels ................................................................................. 7 2.1 what is an international distribution channel of consumer goods? ............................... 8 2.2 The design of the international distribution channel..................................................... 9 2.2.1 Structure of international distribution channels ......................................................... 11 2.2.2 Distribution channel intensity ............
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