like sustainable tourism‚ sustainable business‚ sustainable management‚ sustainability hotel and so on. Green Hotel is an important part and content of sustainable development. So‚ Let us discuss the important part is related to sustainability hotel. Why hotel should think and act green? Following the rapid development of global economy. People’s values changed. Because of the global “green wave” driven‚ environmental awareness gradually into the modern hotel’s production‚ operation‚ management
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The mechanism by which the greenshoe option works to provide stability and liquidity to a public offering is described in the following example: A company intends to sell one million shares of its stock in a public offering through an investment banking firm (or group of firms which are known as the syndicate) whom the company has chosen to be the offering’s underwriter(s). When the stock is being offered for public trading for the first time‚ the offering is called an initial public offering (IPO)
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Climate Change Adaptation and Mitigation in the Tourism Sector: Frameworks‚ Tools and Practices Topics for case studies or concept papers. TOPIC 1 (5-7 case studies or concept papers) Engaging stakeholders in an adaptation process The case of (country name) A preliminary plan for (country name) If you choose a case study‚ please explain the process that your country/institution/organization has followed in order to build a local‚ national or regional partnership responsible
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Kmart Marketing Plan Kmart Department Stores are a leading department chain and one of the top five competitors to Wal-Mart and Target Stores. Kmart Department Stores are brick and mortar merchandise companies‚ which offer a wide range of services to its customers. Online shopping and in-store merchandise pickup are some of conveniences offered to shoppers. Kmart Department Stores is the company selected for final marketing plan project. They are a leading department chain and one of the top
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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Green Banking Policy December‚ 2011 UNITED COMMERCIAL BANK LTD. Credit Risk Management Division Corporate Head office‚ Dhaka Instruction Circular # 1094 (A) December 29‚ 2011 All Branches Sub: Green Banking Policy The globe is encompassing immense environmental effects due to the activities of business‚ industries and financial houses. Moreover‚ the effects of climate change also create specific environmental issues for the enterprises and living beings at large. On the other
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Abstract Marketing mix can be defined as combination of marketing elements used in the sale of a particular product. (Marketing‚ 2007) The elements‚ also known as the four Ps‚ are product‚ price‚ place (of distribution)‚ and promotion. All are important in defining and fulfilling a target market. Companies use different aspects of marketing mix to help them better serve their target market. Starbucks primarily focus is to provide outstanding service and products to their customer‚ while earning
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Marketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation‚ Apple‚ and the chosen product‚ laptop computers‚ include market segmentation‚ market positioning‚ and the marketing mix‚ which comprises price‚ promotion‚ place and product. Established in the United States of America in April 1976‚ Apple Inc is a multinational
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References: [6] Fengfei Zhou‚ Study on the Implementation of Green Supply Chain Management in Textile Enterprises‚ (2009) [7] Ninlawan and Tossapol‚ The Implementation of Green Supply Chain Management Practices in Electronics Industry‚ (2010) [8] Robert and Benjamin‚ Introducing Green Transportation Costs in Supply Chain Modelling‚ (2010) [9] Eco products2012‚ Organizers message‚ retrieved on Dec-2012‚ from: www.igpn.org
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Apple Ipad Marketing Plan Executive Summary To survive in the global and competitive business environment‚ it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony‚ Compaq and
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