MARKET SEGMENTATION A market is made up of people with one or more characteristics that make them to demand homogeneous product or service based on qualities of those products such as price or function. People in the same segment have similar needs and quality and therefore possess similar products and are charged similar prices‚ but they are different from other segments. Segmentation variables can be * Gender * Price * Location * Religion * Income * Interests * Size
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Rural markets From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Rural Markets are defined as those segments of overall market of any economy‚ which are distinct from the other types of markets like stock market‚ commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy‚ for example‚ in the USA‚ out of about 3000 countries‚ around 2000 counties are rural‚ that is‚ non-urbanized‚ with population of 55 million. Typically‚ a rural
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What are the firm’s important functions and strategies ? 1. Selling need to know consumers purchasing behavior for example‚ what if the price increases: price elasticity of demand marketing/product positioning strategies Topics 3-5 lectures 2. Production Supply function/producers output decision how to produce? Firms output decision: Short run vs LR For example‚ should the firm continue producing even though loss? Topic 6. 3. Managerial Operation organisation aspect of the firm
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III. Market Audit and Competitive Market Analysis Guideline I. Introduction The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning‚ as well as a review of the plan itself. II. The product Collection Topshop is all about refusing to be pigeonholed
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Market segmentation- is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes‚ they are likely to respond similarly to a given marketing strategy. That is‚ they are likely to have similar feeling and ideas about a marketing mix comprised of a given product or service‚ sold at a given price‚ distributed in a certain way‚ and promoted in a certain way.
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Solar power is the conversion of sunlight into electricity. Sunlight can be converted directly into electricity using photovoltaics (PV)‚ or indirectly with concentrated solar power (CSP)‚ which normally focuses the sun’s energy to boil water which is then used to provide power. Other technologies also exist‚ such as Stirling engine dishes which use a Stirling cycle engine to power a generator. Photovoltaics were initially‚ and still are‚ used to power small and medium-sized applications‚ from the
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&CHAPTER 7 Power Flow Analysis 7.1 INTRODUCTION Power flow analysis is concerned with describing the operating state of an entire power system‚ by which we mean a network of generators‚ transmission lines‚ and loads that could represent an area as small as a municipality or as large as several states. Given certain known quantities—typically‚ the amount of power generated and consumed at different locations—power flow analysis allows one to determine other quantities. The most important
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Power is the ability to stimulate productive action. The foundation for power is based on the nature of the interaction between a staff member who seeks to influence another staff member or group. There are those who use their powers in a positive way‚ while others use their powers in a negative way. According to William Gadois‚ “power doesn’t corrupt people‚ people corrupt power.” In 1962‚ Ken Kesey wrote a fictional novel named “One Flew Over the Cuckoo’s Nest”. The story was set in an Oregon psychiatric
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they have taken advantage of product placement all over the world via the internet and through Acer approved sites to sell. They react to how the technology world is by continually working to improve and compete with the rest of the computer world market. "Acer is dedicated herself in developing integrated
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Introduction: Market Segmentation: Market segmentation is the process of dividing the market into parts that are different from one another. It is the identification of potential customers who would buy your products. Different customers have different needs and it is not possible to satisfy these needs by treating all customers in a similar way. Most organisations do not have all the resources to satisfy the needs of all the customers. Therefore‚ it is necessary to identify the similar groups of
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