AOL Time Warner On December 14‚ 2000‚ the Federal Trade Commission approved the planned merger of AOL and Time Warner after both companies pledged to "protect consumer choice" both now and in the future. The AOL Time Warner merger was approved by the Federal Communications Commission on January 11‚ 2001‚ and is the biggest merger in corporate history‚ then estimated at a total market value of $350 billion. The merger created a powerhouse’ of new and traditional media. AOL Time Warner has led
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Facility Security Code (ISPS Code)‚ an internationally agreed upon regulatory framework that seeks to address maritime security‚ was enacted immediately after 9/11 terrorist attacks. ISPS code was made mandatory under the SOLAS Convention – this is how IMO linked safety to security. ISPS Code came into force on 1st July 2004. Today it has been more than 5 years since the implementation of the ISPS code. This paper will examine the controversies surrounding the ISPS Code‚ its rationale and safety
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distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or a business user. IMPORTANCE OF DISTRIBUTION CHANNELS The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence - important for marketing planning Promotion
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Distribution Channel The marketing mix is composed of all the elements of a successful marketing process including price‚ packaging‚ product and place. And while everything is important‚ it is the distribution channel that finally makes the product available to the customer and hence makes an integral part of the marketing mix. The distribution channel refers to the ways the product reaches the shelves. And this may include retailers and wholesalers and sometimes the manufacturers themselves (Lamb
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ahoo’s Mission Our mission is to be the most essential global Internet service for consumers and businesses. How we pursue that mission is influenced by a set of core values - the standards that guide interactions with fellow Yahoos‚ the principles that direct how we service our customers‚ the ideals that drive what we do and how we do it. Many of our values were put into practice by two guys in a trailer some time ago; others reflect ambitions as our company grows. All of them are what we strive
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that will be offered to the public. All businesses in this world are a foundation of the four most important things which are the product‚ price‚ promotion and place or what they call the marketing mix. These four P’s are an integral part of the business because it serves as a tool in building an effective marketing strategy and implementing it with tactics. First‚ a businessman should know what product he will offer. A product is seen as an item that satisfies what a consumer needs or wants. It
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Yahoo Corporate Governance and the Microsoft Takeover We are studying the potential buyout of Yahoo by Microsoft from the perspective of Yahoo’s Board of Directors. Yahoo! Inc. provides Internet services to users‚ advertisers‚ publishers and developers worldwide. It offers online properties and services to users; and marketing solutions and tools to advertisers and publishers. For example‚ Yahoo! Finance is a portal for information on general financial conditions and specific firm information
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Distribution channel plays an important part in the supply chain. Distribution channel‚ as defined by Coughlan et al. (2006)‚ is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier‚ 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of
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EXECUTIVE SUMMARY Yahoo! Inc.‚ over its journey of almost 17 years has become the world’s largest online network integrated services provider with users exceeding 500 million in numbers worldwide (Yahoo FAQ‚ 2012). It has a presence in more than twenty markets and regions across the globe and is best known for its search engine and host of other services like finance‚ e-mail‚ advertising and social media. Yahoo! Inc. was started as a personal website directory by two doctorate candidates at
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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