Bond Law Review Volume 10 | Issue 2 Article 6 12-1-1998 Holding Company Liability for Debts of its Subsidiaries: Corporate Governance Implications Damien Murphy Follow this and additional works at: http://epublications.bond.edu.au/blr Recommended Citation Murphy‚ Damien (1998) "Holding Company Liability for Debts of its Subsidiaries: Corporate Governance Implications‚" Bond Law Review: Vol. 10: Iss. 2‚ Article 6. Available at: http://epublications.bond.edu.au/blr/vol10/iss2/6 This
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The Product-Mix Auction: a New Auction Design for Differentiated Goods Paul Klemperer Nuffield College‚ Oxford‚ OX1 1NF‚ England paul.klemperer@economics.ox.ac.uk +44 777 623 0123 Journal of the European Economic Association‚ 2010‚ 8‚ forthcoming (first version‚ 2008) The most recent public version of this paper is available at http://www.paulklemperer.org Abstract I describe a new static (sealed-bid) auction for differentiated goods—the “Product-Mix Auction”. Bidders bid on multiple assets simultaneously
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Product placement‚ or embedded marketing‚ is a form of advertisement‚ where branded goods or services are placed in a context usually devoid of ads‚ such as movies‚ the story line of television shows‚ or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006‚ Broadcasting & Cable reported‚ "Two thirds of advertisers employ ’branded entertainment’—product placement—with the vast majority
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ROBERT E. SMITH and WILLIAM R. SWINYARD* The role of direct versus indirect experience in the attitude-behavior consistency issue Is reviewed. Using a new communications model‚ the authors extend the direct/ indirect experience paradigm to a common marketing scenario: product trial versus product advertising. The specific contributions of attitude strength and typw of behavior are examined‚ and results show that when ottitudes are based on trial they predict purchase very well. When attitudes
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What makes an Artisan product? What makes an Artisan product? In order to answer this question it is important to first ask‚ what is an artisan product‚ what is artisan? According to the Oxford English Dictionary‚ an artisan is a skilled individual who can make specialty products using labor-intensive means. Hence‚ an artisan product must be a product made by these skilled individuals right? Not exactly‚ there are a lot of factors that go into creating a truly artisan product. This essay will therefore
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Classification of Assets and Liabilities in a Balance Sheet We all know that Balance sheet tells us the financial position of a business at a particular point of time. The accounting equation i.e. Assets = Liabilities + Capital forms lays the foundation for the preparation of Balance Sheet. Everything that the business owns are its assets. Alternatively‚ whatever amounts a business owes to outsiders become its liabilities. First let us see how these assets are to be classified. Current
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Project Report on Advertising Effectiveness Project Report Advertising/Advertisement Effectiveness‚ What is Advertising‚ promotion of ideas‚ Basic Features of Advertising‚ goods advertised‚ Functions of Advertising‚ new product features‚ Promotion of sales‚ new product awareness‚ Consumer advertising‚ Comparative advertising Role of Advertising Effectiveness on Consumers‚ Most popular slogan‚ Sales of Coca Cola Cold drinks‚ Brands of Pepsi‚ Sales of Pepsi Cold drinks‚ effective media of advertisement
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1. Introduction A significant part of economic theory focuses on the assumption of a representative consumer buying a homogeneous good. For example‚ think of the standard Bertrand and Cournot models of oligopoly. Consumers only care about the prices in the market and decide how much of a good to buy and from which firm in order to maximize their utility (given a budget constraint). We know that price competition is fiercer than quantity competition and this result is described by the so called
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marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research (MR)? Discuss its role and Importance in the marketing
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Question 1 Mary v Peter Issue Given that Mary was injured by Peters’ act‚ is he solely liable for the accident? Law * In this case‚ we have to look at the Civil Liability Act 2002 (NSW) to determine who was negligent and in specific‚ we use s 5B(1)‚ s 5B(2) and s 5R of the Civil Liability Act 2002 (NSW); s 5B(1) for the reasonable foreseeability test‚ s 5B(2) for determining if the standard of reasonable care has been breached and s 5R for contributory negligence. * Where both the
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