POWER LINE COMMUNICATION “Power line communications (PLC) is a global technology with worldwide interest in its development. In its simplest terms‚ PLC modulates communication signals over existing power lines. This enables devices to be networked without introducing any new wires or cables. This capability is extremely attractive across a diverse range of applications that can leverage greater intelligence and efficiency through networking.” - Texas Instruments. Introduction: Let me start
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Product Hierarchy Nomin Amarsaikhan /Mina/ 101183046 Marketing Management Dr. Wan-Tran‚ Huang 11 November‚ 2012 Business Administration department‚ Asia University The Product hierarchy is developed top down. The starting point‚ if haven’t already done so‚ is to map out every one of target customer’s shopping missions and define all of the purchase drivers for each mission. According to the “Marketing management” 12th edition‚ by Philip Kotler and Kevin Lane Keller “The product hierarchy
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ES_TBL_7/1 17/8/04 7:40 pm Page 1 Chapter 1 Enter the Triple Bottom Line John Elkington In 1994‚ the author coined the term triple bottom line. He reflects on what got him to that point‚ what has happened since – and where the agenda may now be headed. The late 1990s saw the term ‘triple bottom line’ take off. Based on the results of a survey of international experts in corporate social responsibility (CSR) and sustainable development (SD)‚ Figure 1.1 spotlights the growth trend
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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V O LU M E 2 6 | N U M B E R 1 | WIN TER 2 0 1 4 Journal of APPLIED CORPORATE FINANCE In This Issue: Value-based Management‚ CEO Pay‚ and Private Equity Managing for Value 2.0 8 Kevin Kaiser and S. David Young‚ INSEAD The Growing Executive Compensation Advantage of Private Versus Public Companies 20 Three Versions of Perfect Pay for Performance (Or The Rebirth of Partnership Concepts in Executive Pay) 29 Stephen F. O’Byrne‚ Shareholder Value Advisors Inc. A Look Back at the Beginnings
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TRIPLE BOTTOM LINE The triple bottom line refers to an extension of the criteria used to measure organisational success. Traditionally‚ business success (or failure) is measured in terms of its economic performance. A business is considered to be successful if it has generated a sufficient financial return from its investments‚ financing activities and operating activities. The triple bottom line takes into account three criteria for assessing organisational performance; 1. economic‚
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Andrea Crocker An Exception to the Brandt Line Generally‚ more developed countries (MDCs) are in the northern hemisphere‚ and most less developed countries (LDCs) are in the southern hemisphere. There are exceptions such as Australia‚ Brazil‚ and New Zealand. The Brandt Line is an imaginary division that has provided a rough way of dividing all of the countries in the world in to the rich north and poor south. Many countries in the poor south have become more developed since the 1980’s‚ so many
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cleaning services for residential and commercial buildings in order to support the rapid growth of real estate in professional or residential buildings within Bangkok Metropolitan and vicinities. In the Year 2010‚ Hygiene Living has launched new service line extensions to building sales to support the cleaning service. It starts with a brand “Hygienitech Thailand by Hygiene Living” Hygienitech is developed in the US‚ the Hygienitech® Mattress Cleaning and Sanitizing System is the world’s leading sanitizing
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to potential consumers. A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is. Product policy covers product planning and development‚ product line‚ product-mix‚ product branding or identification‚ product style‚ product positioning and production packaging. It includes product diversification. PRODUCT POLICY
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Identify two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product‚ a new product line‚ an addition to the existing product line‚ an improvement and/or revision of existing product(s)‚ or a repositioning of an existing item. For each product selected‚ identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these
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