The Indian FMCG Industry Dinodia Capital Advisors September 2012 Index I. II. Executive Summary Market Overview – – – – Industry Overview Evolution of the Indian FMCG Sector Porter’s Five Forces Model SWOT Analysis Key Challenges Trends in the Industry Growth Drivers Government Policies Major Segments III. Industry Analysis – – – – – IV. Investments in the Sector – Recent M&A Deals – Recent Private Equity Deals V. Major Players – Major Players – Common Stock Comparison
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Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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1) Banking Segmentation Bank customers can be ultimately divided into two large groups; individuals and business customers. Each group can be subdivided into smaller segments; individuals can be subcategorised geographically (local and foreign customers)‚ and most commonly demographically; whereas potential business customers can be segmented based on origination type‚ size‚ and location. National Bank of Kuwait (NBK) provides specialised banking solutions for both personal and business clients
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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AN ANALYSIS OF SEGMENTATION‚ TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing Objectives____________________________________________6
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Inflation targeting Lecture 11 Objectives to explain the concept of inflation targeting; to see how is implemented inflation targeting; to identify the role of credibility and transparency on the monetary policy efficiency. 23.05.2012 2 Inflation targeting Brief history Canada – 1991 UK –1992 Finland – 1993 Sweden – 1993 Spain – 1994 Australia – 1994 Chile – 1991 Israel – 1992 Peru – 1994 Poland – 1998 Czech Rep. – 1998 Romania - 2005 New Zeeland - 1990 23.05.2012
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taking the examples of apparel and two-wheeler industries. 5 Building Customer Satisfaction Assignment 1 :Due for submission(5 Marks) Lexus: Delighting customers after the sale PTB ( pp134-135) Ch 5 of KKK&J (RB) PPt 3 Understand 1.Concept of customer value and satisfaction Discuss 2.Strategies for customer retention 6&7 Analyzing Consumer Markets Super Shampoo Products (C2) OTH Ch 5 PPt 4 1. How is the decision making done by rural consumers for an FMCG product
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Marketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation‚ Apple‚ and the chosen product‚ laptop computers‚ include market segmentation‚ market positioning‚ and the marketing mix‚ which comprises price‚ promotion‚ place and product. Established in the United States of America in April 1976‚ Apple Inc is a multinational
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