customers‚ direct marketing efforts in a productive way and have a targeted approach. Good marketing means selecting the segments that are most interested in specific services and aiming the marketing plan at them. Basis for Segmentation: Bases Variables Examples Geographic Region‚ Population Density Continents‚ states‚ cities Less than 5000‚ 5000-20000 Demographic Age‚ Gender Occupation Male‚ Female Business/ Service/ Student/ Retired Psychographic Social Status Lower class‚ middle class‚ upper class Behavioural
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important information (activity and excursion timetables). A G.O will escort you to the room and the luggages will send to customer’s room shortly. Club Med provides language support (Japanese‚ Frances‚ English and Chinese) for the whole day. For example: There will be a English-speaking G.O for English speaking customers and to help them sign up for activities and to attend to customer’s needs during daytime and evening programs held at the Resort. By given peace of mind to the relaxed parents and
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attributes include quality‚ model & size‚ packaging‚ services‚ warranties‚ and brand name. Our product’s appearance and support make up what the customer is actually buying. Our small gensets bundle will meet the needs of a particular target market. For example‚ introduce Small genset as a basic small gensets and must be positioned for price conscious consumers. Other important aspects may include an appropriate small gensets range‚ design. Customer research or can say market survey is a key element in
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generation The company tries to avoid the usual methods of marketing‚ in their communication for young people. It uses buzz‚- and viral marketing‚ word-of-mouth advertising (e.g. nick names: ’liquid cocaine’ or ’speed in a can’)‚ which places are for example YouTube and Facebook as well‚ and sponsorship in the extreme sports (Red Bull
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service. Product"Although this typically refers to a physical product‚ it has been expanded to include services offered by a service organization. The specification of the product is one of the variables that a marketer has at his/her control. For example‚ the product can include certain colors (or not)‚ certain scents (or not)‚ certain features (or not). Lastly‚ in the broadest sense when a consumer purchases a product it also includes the post-sales relationship with the company. The post-sales relationship
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A CASE STUDY ON THE DELISTED BENEFICIARIES OF PANTAWID PAMILYANG PILIPINO PROGRAM (4Ps) INTRODUCTION A Conditional Cash Transfer Program is a program implemented by the government where money (cash grants) is given to eligible beneficiaries given that these beneficiaries comply with certain conditions such as nutrition‚ education‚ family development sessions‚ and other such services offered by the government. It is a means of helping the beneficiaries through provision of social and medical assistance
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Mos Burger¡¦s Product Strategy Its image is associated with health and nature‚ which are also the weaknesses of McDonald¡¦s. While McDonald¡¦s burgers have reached mature stage‚ Mos Burger launches unique burgers like ¡§Mos Rice Burger¡¨ and ¡§Takumi Burger¡¨ which captures lots of attention. Thus‚ in terms of product‚ McDonald¡¦s faces great challenge from Mos Burger. Mos Burger¡¦s Pricing Startegy The price of Mos Burger is relatively high compared with McDonald¡¦s. However‚ as it is in the
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thing is these vulnerable populations are rapidly increasing in number. This is one of the dilemmas that challenge the government to come up into a better solution in order to provide the society’s need. Background of the Study A. The Origin of 4Ps (Pantawid Pamilyang Pilipino Program) One of the anti-poverty programs the world has ever seen is the Conditional 1Smith‚ Stephen and Todaro‚ Michael (2010).Economic Development 10th edition.Pearson Education:Singapore.page 2 1 Cash Transfer
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C O N T E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and
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Unique Selling Proposition Keen eye of artistic sensibility generated a line of a unique hobo luxury leather bag. Deigned a style of masculine shape. Bag offering a slew of versatile handbag‚ spice up two aesthetic layers shape line of high details‚ creating a fascinating monochromatic with a strong sensibility of interpretation of luxury. S W O T Strengths Thacha offering high quality of leather good handbag made of genuine materials‚ cow leather‚ cow hair‚ brass bar. Thacha bags distinguish
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