Management Development Institute of Singapore Applied Marketing Psychology Impulse Purchase: How It Affects Consumers Charmaine Kaur Sekhor Elvira Rajoo Khairunnisa Begum Rashidah Binte Jalil Muhammad Dinie Afiq Bin Aizam Abstract This study examines the factors that contribute to an impulse purchasing behavior in the following marketing stimuli – price‚ promotion‚ service and environment
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experiment is to examine the results of stimulation on a frog’s sciatic nerve by looking at its compound action potential‚ the conduction velocity‚ and by quantifying the total and absolute refractory period between the nerve at room and cold temperature. An oscilloscope‚ preamplifier‚ and stimulator were used to stimulate the frog’s nerve located in the nerve chamber. Threshold voltage was determined by stimulating the nerve at increasing voltages until a compound action potential resulted. Absolute
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Exercise is very beneficial in your absolute health‚ mental‚ social‚ and physical health. If you are not well in one of the three parts‚ you are not completely healthy. Exercising is an activity that helps people to feel good in every aspect and that enhances or maintains physical fitness and overall health and wellness. It is important to try to stay healthy as possible. Exercise can lead to many different results in the human body. Most every result can lead to a positive one for an individual
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both empathy and sympathy in the reader by posing questions which induce consideration of an alternate standpoint as well as a feeling of helplessness and vulnerability. This vulnerability is denoted firstly by the title: ‘Crow’ has lost his ‘nerve’‚ leaving him devoid of faith in himself and therefore acutely aware of human judgement; as ‘his brain [had] slip[ed]’ he had become susceptible to the influence of his intrinsic condemnation. This theme of vulnerability and loss of character is indispensable
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Exercise 1: The effects of nerve stimulation A. Describe briefly what you have done for this section (maximum 100 words). Basically I am the volunteer. Two students handle the system while one student helps to spread the adequate electrode cream on the volunteer’s left wrist. The system is set to continuous‚ frequency is 1Hz‚ pulse duration at 200μs and pulse current at 10mA. The stimulator is switched off to disconnect the isolated stimulator terminals. The stimulus is then switched on and
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Trigeminal nerve: V1 and V2 Trigeminal nerve provides large root of sensory nerve to the front of the face and head‚ and a small root of motor nerves to innervate muscles of mastication‚ mylohyoid‚ and digastric (anterior belly) Sensory root Fibres Convey common sensation (touch‚ temperature‚ pressure‚ pain) to the skin of the front of the face and the scalp as far back as the vertex of the head Sensory innervation to the oral cavity‚ dental and paradental structures For this reason‚ branches
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Question 3 Using any peripheral nerve bundle as a model‚ describe using figures (a) the general anatomical structure with key constituents identified and (b) the heterogeneity in the electrical conductivities of the different constituents. For this question‚ I will be using the sciatic nerve as my model. The sciatic nerve consists of several main structures as can be seen in Figures 5 below. Figure 5: Cross section of the sciatic nerve. The inset in the top image shows individual fibers wrapped
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The Brain and Cranial Nerves Chapter 14 Notes 14.1 Brain Organization‚ Protection‚ and Blood Supply * brain: a portion of the CNS made of neurons and neuroglia * control center for registering sensations and correlating them together and with stored information to make decisions and take action * center for intellect‚ emotions‚ behavior and memory * neural tube: brain and spinal cord develop from the ectodermal tube * anterior part expands * inner
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performance increased through exercise. However‚ this was not clear in the observations because as soon as exercise began‚ the blood with the oxygen immediately went to parts of the body that was doing the work (here‚ the legs). At the initial stage of excercise‚ the subjects actually felt more distracted because of the lack of oxygen in their brain. Also the body had to warm up and get used to running. Once oxygen reached these certain sites‚ the heart continued to pump blood to the rest of the body (including
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Optic nerve sheath diameter (ONSD) The anatomy of the optic nerve sheath : The intraorbital section of the optic nerve extends from the globe‚ where it inserts medially‚ to the optic canal located in the lesser wing of the sphenoid bone. It is encased by a meningeal sheath consisting of dura mater‚ arachnoid mater and pia mater. Cerebrospinal fluid is contained in the trabeculated subarachnoid space and is continuously and slowly filtered. As a result the optic nerve sheath is in direct
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