as opposed to organizations‚ companies or businesses. Consumer goods are generally divided into subcategories according to the method by which they are purchased or on the basis of consumer buying habits into: Convenience Goods‚ Shopping Goods‚ Exclusive or Specialty Goods‚ and Non Sought Goods. Consumer goods can also be differentiated on the basis of durability. Durable goods are products that have a long life‚ such as furniture and garden tools. Nondurable goods are those that are quickly used
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Chapter 6 1) Describe the basic features that distinguish the four basic forms of business ownership sole proprietorships‚ general partnerships‚ C corporations‚ and limited liability companies. =Sole proprietorships- owned by one person plus earnings and debts are the owner’s income and debt. =Partnerships- Two or more owners that take a voluntary agreement. =Corporations- a business entity created by filling a form. 2) Why do many entrepreneurs initially set up their businesses as sole proprietorships
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CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries
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Factors affecting channel choice: -Before deciding those answer these questions: 1. target market 2. market goals 3. find -6 C’s: Cost‚ Capital Requirements‚ Control‚ Coverage‚ Character‚ Continuity -Intensive: as many as possible -Selective: only some stores -Exclusive : certain specific stores‚ select places Channel Management-Locating‚ Selecting‚ Motivating‚ Terminating‚ and Controlling Middlemen Difference between agent middlemen and Merchant middlemen -Agent Middlemen:
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Billy Christian Tanoyo 01120120097 1.External Marketing : "Setting the Promise" · Marketing to END-USERS. · Involves pricing strategy‚ promotional activities‚ and all communication with customers. · Performed to capture the attention of the market‚ and arouse interest in the service. Ex = Four Seasons Hotels and Resorts start by hiring the right people and carefully orienting and inspiring them to give unparalleled customer service. Internal Marketing : "Enabling the Promise" · Marketing
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MARKETING MANAGEMENT- II By:- Srijana Ranjan 12BSPHH011061 Sec- K ACKNOWLEDGEMENT FIRST OF ALL‚ I AM GRATEFUL TO THE ALMIGHTY GOD FOR ESTABLISHING ME TO COMPLETE THIS PROJECT. I PLACE ON RECORD MY SINCERE GRATITUDE TO DR. K.C. PRAKASH‚ PROFESSOR‚ MARKETING DEPARTMENT‚ IBS HYDERABAD‚ FOR HIS EXPERT‚ SINCERE AND VALUABLE GUIDANCE AND ENCOURAGEMENT EXTENDED TO ME. I ALSO THANK MY PARENTS FOR THEIR UNCEASING ENCOURAGEMENT AND SUPPORT. I ALSO PLACE ON RECORD‚ MY SENSE OF GRATITUDE TO
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Program: MSC Management MARKETING MANAGEMENT [pic] ASSESSMENT Submitted to: Programme Administrator: Carrie flitcroft Lecturer: Nichole Dunlop Submitted by: DATED: 19th APRIL 2012 Executive Summary This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years. This report explores and considers the various factors which impacts lush cosmetic’s
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CHAPTER 1: THE THEORETICAL FRAMEWORK OF DISTRIBUTION SYSTEM AND DISTRIBUTION CHANNEL MANAGEMENT 1.1 Overview about distribution and distribution channel 1.2.1 Concept‚ roles and purpose of distribution 1.2.2.1 Distribution Distribution is the process of making a product or service available in the right quantities and locations when customers want them‚ using direct means‚ or using indirect means with intermediaries. (Willam D. Perreault) It’s a movement of goods and
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INTRODUCTION In putting up a business‚ there are a lot of things to be planned and developed; from the generation of product ideas to be offered for sale or services to be rendered to the public‚ the price to set for those products/services‚ the ways of promoting your business and the convenient place where to access the products that will be offered to the public. All businesses in this world are a foundation of the four most important things which are the product‚ price‚ promotion and place
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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