Table of Contents I. Executive Summary Our marketing plan involves Pfizer’s product division of Zyrtec‚ an antihistamine directed for allergy control. We plan to introduce a pre-dispensed form of liquid Zyrtec. We would employ a product development approach‚ releasing a new product in an existing market. We will use a differentiated target market approach. The biggest advantage of this potential product is its convenience
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CONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers‚with over 100 years of history‚ Converse‚ a American shoe company‚ has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countries，which have selling Distributor‚ Licensee‚ or Agent‚ over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe‚ also the Asia Rising‚
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Four Ps Four Cs Definition Product Consumer wants and needs A company will only sell what the consumer specifically wants to buy. So‚ marketers should study consumer wants and needs in order to attract them one by one with something he/she wants to purchase.[7][9] Price Cost Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service‚ a cost of conscience by consuming that or even a cost of
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strategies for growth: ee market penetration‚ ne market development‚ en product development‚nn diversification downsizing: eliminate products/units that are not profitable/no longer fit the overall strategy prod and serv lvls of prod core cust. value > actual prod: features‚ design‚ packaging‚ quality‚ brand name > augmented prod: warranty‚ after-sale serv.‚ prod support‚ delivery/credit prod+serv class consumer prod: convenience‚ shopping‚ specialty‚ unsought industrial prod: materials+parts‚ capital
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In both agricultural and arable farming‚ there has been an increase in the pressure to provide plentiful and available good quality food at low prices for consumers. This has led to the development of not only a highly competitive market‚ but intensive methods for farming to have been designed. The conflict of interest between production and conservation has Agricultural Ecosystems Since the change of the agricultural production‚ there has been both positive and negative effects‚ with regards
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‘toxic’ effects on rice‚ but did kill weeds. Dr. Olin’s formula was published in the International Rice Research Institute 1968 annual report‚ but he never patented this formula. MC patented Phototoxic Compositions on March 1‚ 1966 and Grass Selective Herbicide Composition on February 20‚ 1970 with the active ingredient of Butachlor in the herbicide. MC launched their rice-safe herbicide at its subsidiary in India in 1975 named Machete after they received the patents. At trail‚ Dr. Dixon
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CHAPTER 8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing
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What is INTELLECTUAL PROPERTY? Intellectual property (IP) is a legal concept which refers to creations of the mind for which exclusive rights are recognized. Under intellectual property law‚ owners are granted certain exclusive rights to a variety of intangible assets‚ such as musical‚ literary‚ and artistic works; discoveries and inventions; and words‚ phrases‚ symbols‚ and designs. Common types of intellectual property rights include copyright‚ trademarks‚ patents‚ industrial design rights‚ trade
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1.0 Introduction The marketing department of a record label plays a large part in portraying an artists’ image to its fan base and the music industry. Once an artist has produced their music and is ready to be made public‚ it is up to the marketing department to make sure that it is made available in all media formats. This is done solely through a range of distribution and promotion campaigns. This case will look at the current situation of the music industry and analyse the effect the new technologies
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ADM3326: Midterm Notes 2 Chapter 10 Media Plan: Series of decisions to deliver messages to audiences. Media Objectives: Statements that translate objectives in terms of media requirements to guide media decisions. Objectives not recommendations. Developing a Media Plan: Analyze the Market > Establish Media Objectives > Develop/Implement Media Strategy > Evaluate Performance The medium is the general category of available delivery systems. Reach is a measure of the number of different audience
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