economy often include cost control or reduction in their overall strategies. Logistics is an area of increasing focus where internal and external costs affect the margins and customer demands require excellence of service. In distribution‚ selective‚ exclusive and intensive are three primary channels in which an organization must determine the best option in relation to products and customers. The Kimberly Clark Company provides an excellent example for today’s organizations with “a customer-oriented supply
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Question # 1: Diagram Invisalign’s channel structure? Answer: Invisalign’s ordering Channel: Software Development Orthodontist Invisalign (Santa Clara) Invisalign (Santa Clara) Manufacturing (Mexico) Orthodontist Invisalign (Santa Clara) Orthodontist Customers / Patients Customers / Patients Invisalign’s advertising Channel: Orthodontist Dentist Customers Call Centers Sales Force Invisalign Media Question # 2: What channel functions
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BBM 305 PRESENTATION EEBA AFSAR BBM 3rd SEM 097512 INTRODUCTION Marketing as defined by many marketers as they start out in the industry is “Putting the right product in the right place‚ at the right price‚ at the right time.” Therefore in simple terms you need to create a product that a particular group
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Strategic Marketing Case Analysis Banyan Tree: Sustainability of a Brand During Rapid Global Expansion [pic] Prof. Julie H. Yu The Chinese University of Hong Kong February 2011 A project by: Keevin Wong Ian Leung Daniel Lam Ada Leung Enoch Ma Anna Laura Riemann Table of Contents 1. Introduction 1 1.1 Company Background 1 1.2 S-T-P Strategy 2 1.2.1 Segmentation 2 1.2.2 Targeting 3 1.2.3 Positioning 3 1.3 Success Factors 4
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LECTURER NOTES: Marketing Mix: * The marketing process involves understanding the market to create‚ communicate and deliver an offering for exchange. * The marketing process is an ongoing cycle and often marketers will be undertaking multiple tasks simultaneously. * Marketers start by understanding the consumers‚ the market‚ and how they (the company‚ product or brand) are currently situated. * This may involve undertaking some market research to gain insights into a problem
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SUMMER INTERNSHIP PROGRAM REPORT IDEA CELLULAR LTD. CUSTOMER RELATIONSHIP MANAGEMENT AND SALES PROMOTIONS/MARKETING. Presented in partial fulfillment for the award of the Under Graduate Program in BBA By Anusha.B (11BSUHH010011) TABLE OF CONTENTS i. Internship Certificate ii. Acknowledgement iii. Executive Summary 1. Introduction 2.1 Background 2.2 Objective 2.3 Methodology 2. Economy Industry Analysis
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stores in 39 countries with sales of over €3 billion. Zara outsources products of high labour intensive processes but maintains good qualities of items. To compare with the traditional industry‚ those exclusive brands only focus on two collections in a year. But Zara takes less than two weeks for an item produce from Zara’s design team in Spain to a Zara store‚ as much as 12 times faster than the other exclusive brands of retails shop. Christopher‚ Lowson and Peck (2004)‚ defined the fashion markets
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I. Implementation of marketing mix (4P’s mix) Product: 1) Product Level: The Customer Value Hierarchy Core Benefit: Club Med is an innovative all-inclusive holidays for traveler/family to relax and enjoys carefree getaway and unique experiences with their loved ones. Given travelers/ customers the environment of freedom and happiness‚ rejuvenate spirits and feel brand new once more. Basic Product: Club Med’s services: When arrive in the airport‚ Club Med’s G.Os will be waiting there
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M&L 3250: Principles of Marketing Dr. Rebecca Reczek FINAL exam review sheet General Comments on Exam: Exam will be over all material covered in class to date. This includes both material covered in class and material covered in the text book or on MyMarketingLab. Exam is worth 150 points (75 multiple choice questions worth 2 points each). ~20 of the questions will be over the material covered before the midterm. The remaining ~55 questions will be over the material covered since the midterm. You
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Canon Distribution (Place) Decisions Distribution is about getting the products to the customer. Some examples of distribution decisions include: • Distribution channels – Suppliers‚ Wholesalers‚ Retailers • Market coverage (inclusive‚ selective‚ or exclusive distribution) - • Specific channel members • Inventory management • Warehousing • Distribution centers • Order processing • Transportation • Reverse logistics Canon Promotion Decisions In the context of the marketing mix‚ promotion
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