GM’s Unit Sales Exposure (Worldwide) 19 5.3 GM’s Auto Revenue Exposure (Worldwide) 21 5.4 Moving to a net income like exposure 22 5.5 Hedging the resulting exposure 23 6. CONCLUSION 24 7. SOURCES USED for INFORMATION 24 1. INTRODUCTION General Motors is a large multinational enterprise with operations in more than 200 different countries. It is an American multinational automotive corporation headquartered in Detroit‚ Michigan and the world ’s largest automaker (2001). It employs 365‚000 people
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Synopsis: General Motors (hereafter GM) Company‚ one of the world’s largest automakers‚ traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years‚ 3.2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford
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Topic: Evolution of a fortune 500 company & link the concept covered in theme 1 & 2 with the management evolution of the selected company Fortune 500 Rank 15 - General Motors “A car for every purse and purpose" – Alfred P Sloan Jr‚ Former President & CEO General Motors. General Motors‚ one of the world’s largest automakers‚ traces its roots back to 1908. With its global headquarters in Detroit‚ GM employs 205‚000 people in every major region of the world and does business in some 157
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establishment of General Motors in Canada marked the beginning of a period of substantial economic development. The automotive industry is a tremendous contributor to the comprehensive level of economic growth experienced throughout the twentieth century. With the peak of industrialization finally realized‚ there existed opportunity for development and modernization of societies around the world. With this in mind‚ opportunity was present for the production of automobiles for use around the world
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Cases General Motors Like a Rock General Motors provided a videotape of the Harry Pearce press conference with retractions by NBC and acceptances by GM. Also available from GM were two videotapes of Michelle Gillen’s interviews with a GM engineer and an attorney representing GM in the Moseley case. The contact was: Mr. Ed Lechtzin‚ Director of Legal and Safety Issues‚ GM Communications Staff‚ New Center One Building--7305‚ 3031 West Grand Boulevard‚ Detroit MI‚ 48202. A segment on the GM
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REPORT ON E-PROCUREMENT Case on General Motors • What business is the organization in? General Motors‚ as a representative U.S.–based automobile manufacturer‚ has several characteristics that make it a perfect fit for e-procurement and a great example of how e-procurement is reshaping U.S. Manufacturing. First‚ GM is the major part of a large supply chain. The scope of this supply chain and the role of GM in it is reflected in its annual $63 billion procurement expense. The cost
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General Motor’s Strategic Analysis pressure from substitute or complementary products‚ (4) bargaining power of buyers‚ and (5) bargaining power of suppliers. 1. Rivalry between existing competitors With the rise of foreign competitors like Toyota‚ Honda and Nissan in the 1970’s and 80’s‚ rivalryin the American auto industry has become much more intense. Firms compete on both price andnon-price dimensions. The price competition erodes profits by drawing down price-cost marginswhile non-price competition
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February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target
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General Motors Revonda McGaha Wilmington University General Motors Company‚ known as GM‚ was founded in 1908 in Flint‚ Michigan by William C. Durant and Charles Stewart Mott. The present chairman and CEO is Daniel Akerson. Akerson joined GM ’s board in 2009 as the company went through a bankruptcy reorganization. He became CEO Sept. 1‚ 2010‚ and led GM ’s 2010 return to the stock market — at the time the largest initial public offering in U.S. history (Detroit Free Press‚ 2013). The
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General Motors ’ Strategic Analysis Automotive Industry The automobile industry is the industry involved in the design‚ development‚ manufacture‚ marketing‚ and also of motor vehicles. In 2007‚ more than million vehicles‚ including cars and commercial vehicles were produced. In 2007‚ a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe‚ 21.4 million in Asia-Pacific‚ 19.4 million in USA and Canada‚ 4.4 million in Latin America‚ 2.4 million in the Middle East and
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