ITECH7606 Electronic Commerce Management Tutorial 2: Fundamentals of e-Commerce & e-Business Continuing with your running case study Students have been assigned an industry that will be used in the individual assignment for this unit. For your running case study for this course‚ you have selected one organisation from your assigned industry to focus on. Each week‚ your tutorial will consist of a further exploration into this organisation’s e-Business and e-Commerce implementation and
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Ingredients 1. Executive Summary 2. Situational Analysis 3. SWOT analysis 4. Marketing objectives 5. Advertising Objective 6. Creative Strategy 7. Media Objectives a. Target b. Overall Media Budget c. Target Coverage d. Regionality e. Seasonality a. Media Mix b. Scheduling c. Reach‚ Frequency‚ Media Weight a. Suggestions for Vehicle Selection b. Media Flow Chart 8. Media Strategy 9. Implementation and Evaluation 10. References 11. Appendix Executive Summary Our campaign
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CH-1 INTRODUCTION: AksharChem India Ltd was formed and incorporated in the State of Gujarat on 4th July‚ 1989 under name Audichem (India) Private Limited. Thereafter‚ on 25th February‚ 1994‚ the Company was converted into a public limited company and subsequently name changed to Audichem (India) Limited. Further‚ on 21st March‚ 2003 name was changed to AksharChem (India) Limited. Established in 1989 on a small scale in the chemical belt of Gujarat at 600 MT per annum capacity‚ the quality of the
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According the Employment Ordinance (Cap. 57)‚ Bluestate Limited have a right to use the Summary Dismissal can dismiss Emma and the company. Here will discuses the reasons. First‚ “willfully disobeys a lawful and reasonable order” (Employment Ordinance (Cap. 57)‚ 2016). Emma was late to work oftentimes. The company was given her two written warning letter and seriously stated that this was the last warning for her‚ if she still haven’t any improve‚ the company will be dismiss her. After she received
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NetFlix Case By: Stivi Zengo Ref: 212339537 Prof: V‚ Aleem Section: V Executive Summary The case mentions how Block Buster came to be and what factors lead it to fail compared to Neflix. Some of those factors were the awful late fees and the slow technical side not moving to streaming as fast as its competitors. The case primarily discusses the decision that the CEO of Netflix‚ Reed Hasting decided to make and how that decision played out. His
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Assignment on Unilever Bangladesh Ltd Introduction Unilever is a multinational corporation‚ formed of British and Dutch parentage‚ that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employed 174‚000 people and had worldwide revenue of €40.5 billion in 2008.[1] Unilever is a dual-listed company consisting of Unilever NV in Rotterdam‚ The Netherlands and Unilever PLC in London‚ United Kingdom. This arrangement is similar
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[pic] BP Case Study November 10‚ 2011 Professor: Steven Lee Strategic Management Mississippi College British Petroleum[pic] Executive Summary The history of BP was set in motion as the Anglo-Persian Oil Company in Persia in 1901. William Knox D’Arcy‚ an English entrepreneur hired George Reynolds‚ a geologist and explorer to dig Persia for oil. Reynolds could smell natural gas and was most certain they would hit oil
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Telstra Corporation Limited Executive Summary Telstra Corporation Limited (Telstra) is an Australian leading telecommunications and information services company‚ building and operating telecommunications networks and marketing voice‚ mobile‚ internet access and pay television products and services. Telstra strives to provide more services and value for money so customer can enjoy the benefits of mobile communications services in day-to-day activities (Telstra‚ 2012). Telstra’s business strategies
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I. Executive Summary If you happen to visit one of your favorite malls here in the town most especially their supermarkets such as SM Hypermarket‚ you can notice that they are all selling “turon”‚ which they started selling a year or a couple of years ago. Saba or Cardava banana is good for those people who are diet but to bring a new flavoring‚ we added it a twist. Since banana is rich in potassium‚ they help the body’s circulatory system deliver oxygen to the brain. This also helps maintain
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business‚ the year 2001 must be considered the date of the company revival. Whitbread is the UK’s largest hotel and restaurant group controlling market – leading businesses in boarding house and eating place sectors. Andy Harrison‚ who will be Chief Executive Designate of Whitbread PLC when he joins
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