The main purpose of this presentation is to analyse the different strategies used by the Tata Group companies in their way to globalization along with the role of the Tata Group Center in the process. Based on their previous acquisition history we will analyse whether the risky acquisition of Jaguar and Land Rover is a good strategic move for the Tata Group and give our recommendations. The information used is based on the case study ‘House of Tata: Acquiring a Global Footprint’ (Khanna‚ Palepu
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We have decided to open a production plant in Europe to serve the market because of the high cost of transporting the products from our US plant. This report provides an evaluation of the attractiveness of moving our manufacturing operations to Spain. In making our decision‚ we referred the 2012 Chartbook of International Labor Comparisons. All of our facts and statistics can be referred to within that report. We compared the location for our new plant in Europe with Spain‚ Italy‚ and Portugal
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Situation Analysis: The Chapters Lounge is a bar located in the Riverside Motor Inn. Chapters Lounge is a small and quaint bar‚ looking to expand their sales. The Riverside Motor Inn was built in 1975‚ has over 34 rooms and charges a rate of 55 dollars a night. It is located in Bridgewater‚ Nova Scotia‚ with a population of 7‚500 people. Chapters Lounges offers a variety of alcoholic beverages‚ ranging from beer to liquor and also offers food. The primary customers are people over the age of 19 and
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AXE Marketing Plan Forrás: http://www.slideshare.net/anafts/plan-marketing-axe TABLE OF CONTENTS SECTION 1: INTRODUCTION ……………………………………………..1 1.1. History of the brand ……………………………………………………..1 1.2. Internal presence…………………………………………………………2 1.3. Sustaining growth………………………………………………………..3 1.4. Axe / Lynx product extension……………………………………………3 SECTION 2: SWOT ANALYSIS…………………………………………….5 2.1. Strengths………………………………………………………………….5 2.2. Weaknesses……………………………………………………………….5 2.3
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Something that is printed on practically all AXE products summarizes what AXE is really trying to sell. When one looks at an AXE product there is not much to it; it is usually plain with very little color. Something known as the “AXE Effect” is printed on the bottle and/or can of the AXE product. “The AXE Effect may result in‚ but is not limited to‚ unrelenting female attention and/or late nights.” It is one simple‚ obscene sentence that summarizes what the brand stands for‚ how it is marketed‚ promoted
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Aborting Axe Visual culture and social norms presented in our everyday life influence the way we think about gender. In “Becoming Members of Society”‚ author‚ Aaron Devor discusses how society impacts our gender identity. Advertisement consumes the public life and shapes how we view ourselves. Axe Deodorant is a brand of male grooming products known to spark controversy all over the world for their commercials and ads. For the Axe Cottage scent that came out in 2008‚ a sexist‚ stereotypical commercial
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message behind the Axe commercials is quite simple: Use Axe body sprays and women will pursue you. Even though many ads online may claim to be selling magic pheromones that are “100% Guaranteed to Attract Sex Now‚” it’s pretty safe to say that there is no such thing. If it were true eHarmony and Match.com would be filing for Chapter 11 right about now. Nevertheless‚ commercials targeting young adults‚ such as Clearasil and Axe‚ adamantly glorify these unrealistic fantasies. In 2008 Axe released a body
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K.J.Somaiya Institute of Management Studies and Research Marketing Management Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History: 5 Origin: 5 Segmentation 5 Target: 6 Positioning : 6 Unique Sellng Proposition : 6 Milestones:
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| | | | | | | | | | Good and poor examples of executive summariesThis is a GOOD example from an Accounting & Finance assignment. Footnote Executive Summary This report provides an analysis and evaluation of the current and prospective profitability‚ liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend‚ horizontal and vertical analyses as well as ratios such as Debt‚ Current and Quick ratios. Other calculations include rates of return
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Writing Executive Summaries Sample Summary As its name suggests‚ an executive summary summarizes‚ or reviews the main points of‚ a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report‚ and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize
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