and the society at large. While Coca-Cola’s water sustainability initiatives earned accolades from its collaboration partners‚ it came in for severe criticism from activists and environmental experts for allegedly depleting groundwater resources in India. The company was also accused of dumping toxic and hazardous waste materials near its bottling facilities‚ and discharging wastewater into the agricultural lands of farmers. Moreover‚ Coca-Cola was one of the most boycotted companies in the world for
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Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms‚ risk of entry by potential
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their product. My Biology 141 class challenged people to do the Pepsi/Coke challenge to see if they were cable in distinguishing between Cola products Pepsi and Coke even if they had recently brushed their teeth or not. There were two hypotheses to test. The first one being that there is a difference between brushing your teeth and not brushing your teeth‚ within the last thirty minutes‚ in their ability to distinguish between Pepsi and Coke. The second one was that there is no difference between brushing
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new flavor6 Battle shifts to International Markets6 Pepsi troubles in Brazil6 Intrigue in Venezuela7 Pepsi’s problems elsewhere in International Markets……………………………………………………………………………7 Coke faces problems in Europe8 Issues of Contamination8 Coca Cola finally acts aggressively9 Pepsi’s Competitive maneuver near the millennium10 Pepsi’s role in Coke’s European problems.10 Pepsi’s antitrust initiations against Coca Cola 10 Coke and Pepsi in the Subcontinent10 Literature Review.12 Theoretical
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Reasons Of Failure Of Coke Vanilla in India After few months of the launching of Coke Vanilla the market scenario was somewhat like this:- –Retailers reported slow sales of the product. –Rapidly dropping sales in metros. –Sales dropped from retailer average of 48 bottles/day to 24 in 3 months. –In eight months‚ it was down to 4-5 bottles/day. – The Company then was forced to pulled out the Product from the market within the time span of 10 months. –One of the most expensive advertising
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Strategy ‘Cola Wars Continue: Coke and Pepsi in 2010’ Analysis of the US carbonated soft drinks (CSD) industry (a) Strategic issues The CSD market in the US (approx. $74 billion) is dominated by two concentrate manufacturers – namely Coke and Pepsi –. Both companies have been competing intensely since the 1970s‚ yet have thrived from this competition and have grown the business very profitably‚ as both have benefitted from the CSD market growth rates of around 10% p.a. until the early 2000s
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COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits‚ taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers
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Cola Wars Continue: Coke and Pepsi in 2006 CSD Industry Overview Coke and Pepsi‚ the two main players in the duopoly market‚ have benefited from average growth of 3% since 1970 in the CSD market. There are many substitutes to CSD’s such as; milk‚ coffee‚ bottled water‚ beer‚ juices‚ tea‚ wine‚ sports drinks‚ and tap water yet American’s drank more soda than any other beverage. Coke and Pepsi competed fiercely for market share and this competition built brand recognition for both companies. Continuous
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soft drinks major have reached these places. Any small shop in remotest of the rural area will have these companies products. While people have to tread miles for bringing clean water‚ pepsi‚ cola will be within their easy reach. What will be the choice they tend to make? They will obviously buy cola‚ pepsi to satitiate their dry throat. While on the one hand water is very good for our body and helps cure many disease‚ excessive drinking of cola items will slowly make some undesirable impact
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Cola Wars Continue : Coke and Pepsi in 2006 1. Why historically has the soft drink industry been so profitable? * High rate of consumption increasing at an average of 3% per year * Increasing availability of CSDs * Introduction of diet and flavoured varieties Year | 1970 | 1975 | 1981 | 1985 | 1990 | 1994 | 1996 | 1998 | 2004 | Consumption in Cases (million) | 3090 | 3780 | 5180 | 6500 | 7780 | 8710 | 9290 | 9880 | 10240 | 2. Compare the economics of concentrated
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