ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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In October 1988‚ Paula Perry‚ a research analyst for the brokerage firm Alexander and Ferris‚ was tasked to analyse the financial condition and performance of MiniScribe Corporation. The latter was a manufacturer of disk-drives for personal computers‚ and was rumoured to be experiencing cash flow and inventory problems. The objective of Paula’s analysis is to help her manager decide if MiniScribe Corporation should remain in Alexander and Ferris’ ‘Buy’ recommendation list or not. The case was therefore
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Executive Summary Ready For Zero ENT526 Introduction to Entrepreneurial Behavior Professor Alison Kemper Elevator Pitch Today a large some of the world’s population live with financial debt. Whether it is a credit card‚ car loan‚ student loan‚ or a mortgage‚ most adults in the developed world of all backgrounds‚ and all types of incomes often find themselves in some form of financial debt. There are multiple factors that lead people into debt. Some individuals
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An executive summary for managers and executives can be found at the end of this article Green marketing of cosmetics and toiletries in Thailand Lalit M. Johri Associate Professor at the School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Kanokthip Sahasakmontri Retail Network Strategic Planning Assistant‚ Shell Companies in Thailand‚ Klongtoey‚ Bangkok‚ Thailand Introduction The green marketing of products and services is an important development in
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Stenographer (Typing) Cover page designed by : Sh. Deepak Sharma‚ Computer Operator Printed at : Yugantar Prakashan (P) Ltd.‚ New Delhi-110064‚ Ph: 011-28115949‚ 28116018 CONTENTS Preface v vii 1 8 11 dk;Z lkjka’k Executive Summary Introduction Organogram Research Achievements 1. Crop Improvement Mushroom genetic resources Genetic Improvement 2. Crop Production Button mushroom‚ Agaricus bisporus Oyster mushroom‚ Pleurotus spp. Specialty mushrooms 3. Crop Protection Insects
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Executive Summary In this report‚ film was used as a learning resource to analyze selected organizational behaviour models found in today’s workplace. As film is one of the more engaging mediums‚ this allows for abstract theories to be presented visually and in a dramatic manner. The film Apollo 13 was selected to showcase such models including the communication process model‚ types of decision making models‚ and the five-stage model of team development. Apollo 13 chronicles the events of the
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Executive Summary This educator is to propose the potential learning management system (LMS) for the School District. After much pondering‚ this educator narrowed the LMS choices to either Blackboard or Moodle. With the intent to identify‚ which LMS system would best serve the needs of the faculty and students‚ this educator examined both options and reached a conclusion. This educator recommends Moodle be designated as the sole learning management system for the School District. These recommendations
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YOFFIE tC Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century‚ Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States‚ where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle‚” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around
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Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
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Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5 2.1 SWOT 6 2.1.1 STRENGTHS 6 1. COMPANY IMAGE
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