number‚ title and level Pearson BTEC Level 5 HND Diploma in Business (QCF) Unit 2: Managing Financial Resources and Decisions Level : 4 Student name and ID number Assessors name Syed Jaffery Anthony Ayakwah Yajesh Kumar Amna Ali Dean Awoyejo (Unit Convenor) Interval Verifier Mehro Humayun Date issued Completion date Submitted on 1st May 2015 3rd July 2015 before 12:00 midday Assignment title Managing Financial Resources and Decisions - Shaping Your Future – A Vocational Scenario LO Learning
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Influence • Culture • Subculture Social Influence • Group • Family Demographic Influence •Age‚ Gender • Income Psychographic Influence • Value • Personality • Lifestyle Situational Influence • Purchase • Usage Consumer Decision Making Basic Psychological Processes Memory Marketing Stimulus (Topic 5) • Product • Price • Place • Promotion Exposure/ Attention Perception Consumer Behavior Attitude The Decision Making Process • Learning Problem
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Chapter 12 Decision Making I: Need Recognition and Search WHAT DO YOU THINK Polling Question Most of the time I am a rational decision maker. Strongly disagree 1 2 3 4 5 6 7 Strongly agree Have students access www.cengagebrain.com to answer the polling questions for each chapter of CB. Ask them to take the online poll to see how their answers compare with other students taking a consumer behavior course across the country. Then turn to the last page of the chapter to find the
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Consumer decision making is a process – Evaluate why marketers need to understand this process. Consumers constantly make decisions regarding to the choices‚ purchases and use of products and services. Consumers are often faced with a large number of alternatives‚ which are changing due to new technologies and competitive pressures (Bettman‚ J. R.‚ & Sujan‚ M. (1987). Journal of Consumer Research‚ 14‚ 50-51). The consumer is often not completely certain about how a product may perform. Even when
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DECISION TREES DECISION Decision trees may be described as the graphic display of the decision-making process. Let us take for example a situation where one must decide whether to go to a movie house or to stay at home and watch TV or a video tape. State of nature node Branches Good movie Decision node Movies Bad Movie Good program TV New program or cassette Poor program Rerun
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managers in taking strategic as well as tactical decisions. In addition‚ BSC appears to be positively associated with profitability and managers’ job satisfaction. In terms of real world application‚ BSC was found to be widely applied among businesses. It is used mainly as a tool of ‘Strategic Decision Making’ but exerts greatest influence on ‘Business Actions’. Contents Page 1. Introduction 6 2. The Need
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Ethical and Moral Issues in Business Mgt/216 Steve Fletcher October 18‚ 2010 One Ethics and moral issues in business become factors that individuals encounter at several times in one’s daily life. An individual becomes greeted each morning in the newspaper‚ confronted in the fundamentals of one’s daily jobs‚ and bided good night on the evening news. In a professional setting‚ a person’s behavior to act in a manner that upholds the good of society becomes expected. To understand
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Ethical and Moral Issues in Business Displaying the performance of ethical and moral conduct is necessary to guarantee a flourishing business environment. Morals and ethics are associated with an individual’s temperament: yet morals and ethics hold an extremely significant function in how people perform their business. In this essay I will try to distinguish moral issues and ethical issues‚ and tackle the dissimilarity between individual and business ethics as well as offer ordinary examples
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Ethical Decisions Ethical Decision The purpose of this paper is to demonstrate how a salesman‚ Joe Smith‚ uses the common good approach to make an ethical decision in making a possible uniform sale between UWEAR and Peninsula Hotels‚ Bill Batesman‚ CEO. Joe Smith has been reprimanded the year before when he signed the contract with Peninsula Hotels because the price he offered was so low. He has to bid so low because his competitor THREADS4U was a very shrewd bidder
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Decision-Making Model Analysis Paper Decisions! Decisions! Decisions! How do you make decisions? Have you ever asked yourself‚ "How did I make that decision?" Whether big or small‚ important or not so important‚ decision making is a process. Some people way the pros and cons while others may just flip a coin. Are decisions based on feelings‚ outcomes or information? Often times if we just go with our gut feeling will be miss out on important information that should be included in our decision
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