Corporate Communications: An International Journal Emerald Article: Challenges in collaborative writing in the contemporary corporation Kerryn Colen‚ Roslyn Petelin Article information: To cite this document: Kerryn Colen‚ Roslyn Petelin‚ (2004)‚"Challenges in collaborative writing in the contemporary corporation"‚ Corporate Communications: An International Journal‚ Vol. 9 Iss: 2 pp. 136 - 145 Permanent link to this document: http://dx.doi.org/10.1108/13563280410534339 Downloaded on: 29-09-2012
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CORPORATE LEVEL STRATEGY OF APPLE COMPUTER INC. Low level of diversification (1976-1996) To examine what strategies have been used by Apple‚ we divided the period into two ages. The first age is in between 1976 until 1996 were we can observe that all the products sold by Apple were computer related. They started with Apple 1 and continuously developed their products up until the evolutionary of Macintosh. However‚ their development restrained only to computers‚ chips and software which indicates
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Marketing Communications Differentiate – we use this strategy to differentiate our product from the competition. Remind – we use this strategy to remind and reassure customers about the product they are buying‚ even if they are regular purchasers. Inform – we use this strategy to provide information to customers to help them when are evaluating different options when making a purchase. Persuade – we use this strategy to persuade the customer to take action. This can be to make a purchase‚ enquire
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The path to communication achievement Communication Strategies for Leaders Saturday‚ August 31‚ 2013 II. A leader must be able to communicate effectively. When asked to define leadership‚ theorists and practitioners alike frequently use the words “influence‚” “inspire” and “transform‚” all of which depend on communication‚ verbal and nonverbal. Leaders lead through their words and actions. This text focuses on both‚ thus the emphasis throughout on
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5 4.1. Internal Audit 5 4.2. Corporate Governance Framework 5 5.0. Case Studies 6 5.1. Royal Dutch Shell 6 5.2. Royal Bank of Scotland 6 6.0. Application of theory 7 6.1. Royal Dutch Shell 7 6.2. Royal Bank Of Scotland 7 8.0. Limitations 8 9.0. References 9 1.0. Introduction A good governance system in an organization begins with having internal audit function. The value and the need to focus on improving strong corporate governance have increased due to a series
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Marketing Strategy and Corporate Strategy in the automobile industry A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits‚ sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various
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Table of Contents Industry Analysis 3 Business Strategies Analysis 5 Business Strategy Evaluation & Recommendations 6 Specialization‚ Learning by doing 7 mutual adjustment 7 direct supervision 7 standardization of work processes 7 standardization of work outputs 7 standardization of worker skills 7 Coordination mechanisms 7 Coordination by plan 8 Coordination by feedback 8 Interdependence 8 Pooled Interdependece 8 Sequential Interdependence 8 Reciprocal Interdependence
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Corporate-Level Strategy Contrasting a decade ago and base on the SWOT analysis above‚ Apple now is a very powerful company with strong global brand name and loyal customers; we suggest Apple should use product development as its Corporate-Level Strategy. Corporate-Level Strategic Objective The vision of Apple is “Empower the World”. The mission is committed to diversity and creativity. Apple continues on its effort to provide the most innovative 3C products (computer‚ communication and
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known as corporate governance. Acting as management or control system‚ it motives to align the company with its set objectives and goals through a path that adds value to the company whilst keeping the best interests of stakeholders for the long term. (Kaplan Financial Knowledge Bank 2014) While generally carried out by most businesses‚ the practiced procedure or extent of corporate governance varies from company to company depending on the theoretical framework approached. Examples of frameworks typically
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Corporate Strategy SAB Miller Assignment by Matthew Jackson Table of Contents: Page 1. Assignment Cover Sheet 3 2. Question 1 4 3. Question 2 5 - 8 4. Question 3 9 - 11 5. Question 4 12 6. Question 5 13 - 16 7. Bibliography 17 Surname: Jackson First Names: Matthew William Subject: Corporate Strategy Date Submitted: 2008.05.05 I hereby declare that the assignment submitted is an original piece of work
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