management of AMUL -Jugal Shah‚ 2012B52 Khushal Bhatt‚ 2012B55 Bhavya Mishra‚ 2012B56 Prit Thaker‚ 2012B26 Amit Kedia‚ 2012B28 Sachidananda Panda‚ 2012B31 History of Amul • Amul (Anand Milk Union Limited)‚ formed in 1946‚ is a dairy cooperative movement in India • It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) • AMUL is based in Anand‚ Gujarat and has been a sterling example of a co-operative organizations success in the long term • The Amul Pattern has
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1. Patagonia’s Current Strategy: Key Processes and Customer Perception In the context of our business model our number one key process is our Rules and Norms (a complete breakdown of Patagonia’s current business model and a to-be-proposed business model are available for review in Exhibit I). This ethos that started with the founding of Chouinard Equipment continued through the creation of Lost Arrow and indeed Patagonia. Our self-proclaimed “dirtbag” culture has resulted in some unorthodox business
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SUMMER INTERNSHIP PROGRAM A PROJECT REPORT ON “DEMAND ESTIMATION OF AMUL MILK ‚ BUTTER‚ CHEESE‚ GHEE‚ CHOCOLATE‚ ETC IN MODINAGAR MARKET” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) SUBMITTED TO: Mr. Mohit Garg (Project Guide) SUBMITTED BY: Garima Tyagi ROLL NO -9052576 BBA-VI SEM INSTITUTE OF MANAGEMENT & RESEARCH GHAZIABAD “Hard Work: The power that pulls everything successfully” No task
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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ANALYSIS OF AMUL & GUJARAT COOPERATIVES OF MILK MARKETING FEDERATION Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (2006-2009) Guided By: Mr. Rakesh Kr. Arora Sr. Lecturer Submitted by: Rashid Ali 1031591706 Rukmini Devi Institute of Advanced Studies (Aff. To Guru Gobind Singh Indraprastha University) 1 CERTIFICATE This is to certify that the project (BBA-159) entitled “Micro Analysis of Amul & Gujarat Cooperative
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Confectionaries Confectionery is related to the food items that are rich in sugar and often referred to as a confection. Confectionery refers to the art of creating sugar based dessert forms‚ or subtleties (subtlety or sotelty)‚ often with pastillage. From the Old French confection‚ origin of Latin confectio(n-)‚ from conficere‚ to "put together".[1][2] The confectionery industry also includes specialized training schools and extensive historical records.[3] Traditional confectionery goes back to ancient
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Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India‚ dairy plants have different systems of milk marketing‚ namely non-cooperative (or private) and cooperative. The overall dairy industry is classified in two sectors: organized and un-organized. And‚ the marketing of milk and milk products in India is dominated by the unorganized sector‚ which handles about 86% of total milk production‚ while the organized sector handles only about 14 % of the
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oAmul a brand of success has managed to create a distinct and concrete image in the mind of the consumer. It’s all happens due to sincere‚ hard work and team effort or amul society‚ amul was formed in the year 1946 in the form of society by the visionary Dr .kurien with a noble purpose to uplift the village farmers to sustainable position by bringing them into the net of the society. Starting with a few liters of milk per day to millions and millions liters per day indicates the success
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A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred by people. ➢ To know the preference of Amul ice cream with comparison to other competitive brands. ➢ To know the factors which affects consumer’s buying behavior to purchase prolife & sugar free ice cream
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Amul has a minuscule market share in the Indian Chocolate Market space. Cadbury and Nestle remain to be strong and Amul is being elbowed out by constantly growing foreign brands. Indian Chocolate Industry however continues to be robust with an expected CAGR of about 18-20 percent. As far as the position of Amul Chocolates amongst the various SBUs(STRATEGIC BUSINESS UNIT) of Amul Umbrella is concerned‚ Amul Chocolates once again fails to score. Amul chocolates contributed probably half a per cent
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