Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
Premium Scientific method Qualitative research Focus group
Case 4 Jaguar or Bluebird? Mark Chan’s Decision to Stay Overseas or Return Home after His Expatriate Assignment (A) Case 5 From Jaguar to Bluebird – Mark Chan Returns Home after His Expatriate Assignment (B) Teaching Note This teaching note was prepared by Günter K. Stahl‚ Assistant Professor of Asian Business and Comparative Management at INSEAD and Chei Hwee Chua‚ Doctoral Student at the Moore School of Business‚ University of South Carolina. It is intended to aid instructors in the
Premium Expatriate Management
valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising‚ thereby increasing the potential for company growth. In addition‚ decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to more efficiently
Premium Nike, Inc. Athletic shoe Human rights
Organization Master Thesis How to survive as an expatriate in China? A case study based on three companies: IKEA‚ NCR and Texol -- Examinators: Anders Hytter Marja Soila-Wadman Authors: Kamila Karcz Rongzhi Liu Joanna Adamska 820504 840818 820128 Tutor: Marja Soila-Wadman Summary The increase of foreign direct investment in China has resulted in the presence of a number of Western expatriates working in Sino–foreign joint ventures. These expatriate managers have to make things work in absolutely
Premium Qualitative research Scientific method Quantitative research
are the key aspects of effective performance management of expatriates? Expatriates are employees who work and reside in another country which is other than their native country (Griffin and Pustay 2002).- exploring the role of spouse in expatriate failure Furthermore‚ even among the remaining expatriates who do not return prematurely‚ half are considered to be underperforming by the MNEs they work for. ( reducing expatriate failure). Therefore‚ the purpose of my essay I will explore
Premium Human resource management Performance appraisal Culture
issues relating to Human Resource implications which faced by the expatriate working in MNC located in Malaysia as well as Malaysian working in overseas. The extraction will be from the most recent newspaper‚ journal and articles relating to the following topics in human resource management. 1) Expatriate Failure and the Selection policy 2) Training and development for cross-cultural 3) Performance appraisal for expatriate The expatriation was subjugated by professionals sent by their
Premium Human resource management Management Expatriate
Expatriate Assignment – Global Trend Globalization has led to keen competition not only in global economies‚ but also Human Resources Management‚ The increasing importance of global market and increasing world mobility lead to increase of expatriates. According to the research conducted by Sibson Consulting in fall 2009 ‚ there is a generally decrease in the use of expatriate assignment during economics downturn‚ high cost of expatriate assignment is the main reason. However‚ expatriate
Premium Multinational corporation Human resource management Expatriate
Objectives Understand Perception Identify the phases of perceptual process Understand: Social Identity Theory Stereotyping Attribution Theory Self fulfilling prophecy Learn how to improve perceptions Perception - Meaning Perception Receiving information about and making sense of the world around us Deciding: What information to notice How to categorize information How to interpret information within the dynamics of selecting‚
Premium Self-fulfilling prophecy Causality Attribution theory
ASSIGNMENT ONE – INDIVIDUAL 1. Challenges for business can come from internal and/or external pressures. Explain two such pressures affecting the current situation of T-Sole Ltd.(4 points ) ANSWER Internal pressure: The incentive policy with piece rate causes qualified workers to produced more and the new employee without adequate training started the work and this lead to poor quality production and lot of the footwear produced were rejected. The breaking down of equipment from time
Premium Product life cycle management
last three decades it has become almost a kind of “tradition” to open an article related to expatriate management by stating that the expatriate failure rates remains (very) high (Harzing‚ 1995). Expatriate failure is always a big concern of global firms‚ as the costs of failure is relatively much higher than any other management failures. Among numerous research paper of exploring the reasons why expatriate assignments fail‚ the latest research conducted by Melissa M. Freeman (2013) indicated that
Premium Big Five personality traits Trait theory