LVMH Passionate about creativity ANNUAL REPORT 2010 CONTENTS 02 CHAIRMAN’S MESSAGE 06 FINANCIAL HIGHLIGHTS 08 INTERVIEW WITH ANTONIO BELLONI : THE AUTHENTICITY OF OUR BRANDS LINKING HERITAGE AND MODERNITY 10 CORPORATE GOVERNANCE 12 THE LVMH SHARE 14 REVIEW OF OPERATIONS 16 24 32 40 46 Wines & Spirits FASHION & LEATHER GOODS Perfumes & Cosmetics Watches & Jewelry SELECTIVE RETAILING 52 SUSTAINABLE DEVELOPMENT 54 Exchanging‚ sharing‚ moving forward 55 Human Resources LVMH
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LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone‚ not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers‚ which means still keeping the product exclusive or exclusive feeling‚ while making the product available to a larger market. LVMH has used licensing
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81 avenue de la République 75543 PARIS Cedex 11 Tél: 01 49 23 57 24 Fax : 01 49 23 57 41 E-mail : ccmp@ccip.fr Internet : www.ccmp.fr LOUIS VUITTON : New product introductions vs. product availability P0304(GB) Par Valérie MOATTI - Pierre DUSSAUGE HEC - ESCP EAP Intégration CCMP : 2007 Licence d’utilisation accordée à : Grenoble Ecole de Management Pour ce produit‚ l’établissement acquéreur est autorisé à : • Diffuser le produit à l’ensemble du corps professoral de l’établissement dans le but
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Summary The aim of this paper is to discuss the key strategic issues that LVMH face and establish some future recommendations that can be implemented in order for LVMH to remain successful in the luxury industry. In order to determine the key strategic issues a number of analysis tools were applied to the case study; they include Porter’s 5 forces model‚ SWOT analysis and PESTEL. It was found that the key strategic issues that LVMH face centred on diversification and vertical integration. A number of
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Case 4 Jaguar or Bluebird? Mark Chan’s Decision to Stay Overseas or Return Home after His Expatriate Assignment (A) Case 5 From Jaguar to Bluebird – Mark Chan Returns Home after His Expatriate Assignment (B) Teaching Note This teaching note was prepared by Günter K. Stahl‚ Assistant Professor of Asian Business and Comparative Management at INSEAD and Chei Hwee Chua‚ Doctoral Student at the Moore School of Business‚ University of South Carolina. It is intended to aid instructors in the
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Organization Master Thesis How to survive as an expatriate in China? A case study based on three companies: IKEA‚ NCR and Texol -- Examinators: Anders Hytter Marja Soila-Wadman Authors: Kamila Karcz Rongzhi Liu Joanna Adamska 820504 840818 820128 Tutor: Marja Soila-Wadman Summary The increase of foreign direct investment in China has resulted in the presence of a number of Western expatriates working in Sino–foreign joint ventures. These expatriate managers have to make things work in absolutely
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are the key aspects of effective performance management of expatriates? Expatriates are employees who work and reside in another country which is other than their native country (Griffin and Pustay 2002).- exploring the role of spouse in expatriate failure Furthermore‚ even among the remaining expatriates who do not return prematurely‚ half are considered to be underperforming by the MNEs they work for. ( reducing expatriate failure). Therefore‚ the purpose of my essay I will explore
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issues relating to Human Resource implications which faced by the expatriate working in MNC located in Malaysia as well as Malaysian working in overseas. The extraction will be from the most recent newspaper‚ journal and articles relating to the following topics in human resource management. 1) Expatriate Failure and the Selection policy 2) Training and development for cross-cultural 3) Performance appraisal for expatriate The expatriation was subjugated by professionals sent by their
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Expatriate Assignment – Global Trend Globalization has led to keen competition not only in global economies‚ but also Human Resources Management‚ The increasing importance of global market and increasing world mobility lead to increase of expatriates. According to the research conducted by Sibson Consulting in fall 2009 ‚ there is a generally decrease in the use of expatriate assignment during economics downturn‚ high cost of expatriate assignment is the main reason. However‚ expatriate
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LMVH in China: building its empire of desire 1. Why is LVMH so successful in China? In my opinion LVMH is so successful in China first of all because their prices and glamorous prestige is reflected onto its customers and the Chinese luxury customers value being recognized as wealthy elites having a high social status. Secondly‚ ever since their opening LVMH had an exclusively unique heritage and craftsmanship‚ that made the brand so attractive for the customers. Another reason why the Chinese
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