Integrated Marketing Communications Plan Group Assignment Length: 20 PAGE MAXIMUM (appendices should not be used [with the exception of attaching a copy of your already submitted creative brief]‚ 1.5 spacing 12-point serif typeface is requested for the body of the work‚ with table‚ figures‚ etc at the discretion of students). 30% 20 March 2012 To assist students to prepare a practical integrated marketing communication plan for a brand through the application of material presented in the course
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Media Plan Group Project Handout PRA3010 Media Planning (Spring 2014) For this final project‚ you will work in a team to put together a strategic media plan for a brand. Each team can function like a media agency/group. Your task is to conduct research and put together a plan that will help elevate the client’s brand to a new level in the market place. You need to convince the client that you have the best plan to help the brand achieve its objectives. You have to rely on the library’s databases
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Marketing Plan – Sony PlayStation 4 PlayStation 4 Marketing Plan Author: Toni Hoang‚ Tim von Oldenburg Version: 1.0 Date: 26.01.2010 Toni Hoang‚ Tim von Oldenburg -1- Marketing Plan – Sony PlayStation 4 Table of Contents Page 1. About the company 2. Internal analysis 2.1. General analysis 2.2. SWOT analysis 2.3. Predecessor analysis 3. External analysis 3.1. PEST analysis 3.2. Porter ’s 5 forces 3.3. Competitors 3.3.1. Nintendo 3.3.2. Microsoft 3.3.3. PC 3.4. Customer analysis
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Development Plan‚ what it is and how you can utilise it in support of your educational aspirations. 3 key questions to ask yourself 1. What is a Personal Development Plan(PDP) 2. Why Should I have one 3. How can I write one to reflect my own aspirations The answers are straightforward 1. What is a Personal Development Plan(PDP) A PDP is just another name for a plan of action‚ only this one refers specifically to your aspirations regarding personal development. We make plans every day
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Title: Marketing Plan Name: Course: Instructors Name: Date: Marketing Plan Introduction Marketing plan plays a key role in business management. The essay would explain and cover what is a marketing plan‚ its role and nature‚ structure of marketing plan‚ the relationship between a marketing plan and a business plan‚ the uses of marketing plan‚ elements of marketing plan‚ the purpose of each element‚ the links between marketing plan elements and their independence‚ the misconception between
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Some of the Details Outlined in an Operational Plan Human and Other Capacity Requirements The human capacity and skills required to implement your plan‚ and your current and potential sources of these resources. Also‚ other capacity needs required to implement your plan (such as internal systems‚ management structures and engaged partners) Financial Requirements The funding required to implement your plan‚ your current and potential sources of these funds‚ and your most critical resource and
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Executive Summary Loudoun Lawn and Landscape‚ LLC is a company created to satisfy needs of consumers in the Loudoun County area. We seek to use our knowledge and experience in the green industry to quickly gain esteem and currency in our respected market place. Our lasting impression on each client will be our customer service. Through follow-up visits‚ punctuality‚ fair pricing‚ and all-around politeness we will earn the trust and respect of the community. Our company provides residential
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Promotion Plan A promotional plan outlines the tools or tactics you can use to accomplish your market objectives. The promotion plan for the run states our intentions and present works towards the progress of the run. It involves creating more awareness of our primary market and the secondary market within it to increase our customers and therefore‚ increase profit. It may include most part of our marketing budget and an accurate estimation of its cost. This may tarnish or upgrade the view of the
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Sample Marketing Plan The sample plan in this document is provided as a guide only. Please apply your ideas to this guide‚ and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment. This is a sample marketing plan for a small business‚ Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information
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The Curious Case of the Bombay Plan Amal Sanyal1 Abstract ‘Bombay Plan’‚ authored by a group of Indian industrialists and technocrats in 1944‚ was meant as a fifteen year investment plan for India. The strategy of the government’s five year plans after independence was very similar to the Bombay Plan’s. First three five year plans had almost the same sectoral outlay pattern and together they can be described as a scaled down version of the Bombay Plan. The Plan remained at the centre of news
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