2008 ACADEMIC CASE STUDY SERIES Bertelsmann China: Supply Chains for Books (B) An Academic Learning Case Study written for the Council of Supply Chain Management Professionals Professor Stephan M. Wagner‚ WHU – Otto Beisheim School of Management Andreas Breiter and Gunnar Froh **Professor Stephan M. Wagner‚ WHU – Otto Beisheim School of Management‚ Andreas Breiter and Gunnar Froh prepared this case to provide material for class discussion. The authors do not intend to illustrate either
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good design and function‚ excellent quality at affordable price (IKEA 2011). IKEA distinguishes itself from the competitors with the way it unique layout design. The display was setup in a flow manner which allow consumer to view all product before leaving the store which also fully utilize the floor space. The showroom allows consumers to view the full operational product without customer having to visualize in their own room. IKEA adopts the self-service concept in their stores and information counter
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Video Case 2 Are Chinese Business Partnerships A Good Deal For U.S. Companies? Case Assignment Questions: 1. Compare and contrast joint ventures and wholly owned subsidiaries. What are the advantages and disadvantages of each form of market entry? Why might a company choose one over the other? A joint venture is a partnership between two or more people or businesses/companies who will share all expense‚ profit‚ loss expertise and control in a specific project. A wholly owned subsidiary
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eBay Inc. in China (Case study) Strategic Management Authors: Antonin Levy Diogo Reganha Nuno Sobral Visar Murati Riga‚ 2014 Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix)
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Introduction China is a bustling centre for low cost production and as a result‚ its potential is growing every day. It is argued that‚ China is moving from a centrally planned economy towards a market economy and internationalization due to increase globalization and market competiveness. Within that context China requires a change in their management styles‚ and because most of the foreign direct investment comes from the West. Chinese managers need to find a way to integrate tradition with Western
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The Roman or Chinese Method in Governing? Tang Dynasty of China Empire and the Byzantine Empire existed on a similar large scale in the same period. (143 HSW) The territory of Tang Dynasty China expands even larger than the previous dynasty after Taizong Tang gaining territory from the Turks. (189 HSW) Tang China Empire stretched further based on the Han Dynasty’s territory which reaches Korea in the east‚ Taklamakan Desert in the west‚ Gobi in the north and Vietnam in the south. (177 HSW) The Byzantine
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QUESTIONS: 1. How is the IKEA operations design different from that of most furniture retail operations ? Use the four dimensions of operations (volume‚ variety‚ variation and customer contact) to characterize these differences. 2. What do you think might be the major problems in running an operation like IKEA ? 3. What do you identify as the “operations function” within IKEA ? How is this different from the marketing function ? 1) Differences: Large volume‚ Design
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Brandon Taylor MGT 301-701 Remo Picchietti McDonalds in China 1. Assume a Big Mac is $3 in the U.S. How much would the Big Mac cost in China? At the time of the article‚ “McDonalds to Double China Restaurants by 2013‚” 1 Yuan is 8 to 15 cents. So‚ a Big Mac at the time of the article would cost 20 to 37.5 Yuan. However‚ at the current time‚ according to The Money converter.com‚ a Big Mac‚ costing $3‚ would be 19.10 Yuan Renminbi (USD to CNY). 2. Conduct some research. Identify at least one difference
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other companies‚ ABB does not want to miss the opportunity to expand its market to China because China has good market potential such as its high population‚ its growing economy‚ and its distinct economic trend compare with other Asian countries. In 1979‚ ABB decided to establish its first permanent office as representative office in this country. Unfortunately‚ ABB faces several problems when doing its business in China. One of the problems is that the company’s decision-making policy in its matrix
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1. Chen was told by her former colleague‚ Zhu‚ to give RMB 3000 (US $360) to each of the two government officials. What would be the consequences of doing so for the involved parties and other relevant stakeholders? The core issue around this case is the major differences between Chinese and western ethical values. It is common‚ in most developed Western countries‚ for businesses and government officials to closely follow business rules and regulations that are straightforward and by the books
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