RED BULL: BUILDING BRAND EQUITY IN NEW WAYS 02-05-2011 Question 1: Describe Red Bull’s sources of brand equity. Do these sources change depending on the market or country? Answer: Red Bull has a strong marketing strategy for communicating product value to customers. The strategy for building the brand has been created around a simple goal. Whenever a consumer is in need of energy‚ the company wants then to automatically think of Red Bull. The brand uses traditional media channels
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Equity in Access My mother was determined that all her children graduate high school so we often moved to various counties in the St. Louis area because she knew a high-quality education was based on zip code. In my junior year I was in the sixth high school that my siblings and I attended. This school was unlike the others. Although it is hard to believe‚ we were surrounded by middle and upper class families that looked like us. I walked into the corridor of this brand-new school and the brightness
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EQUITY RESEARCH REPORT (HUL) FMCG SECTOR INDIA OUTLOOK The burgeoning middle class Indian population‚ as well as the rural sector‚ present a huge potential for this sector. The FMCG sector in India is at present‚ the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping USD 100 billion by the year 2025. This sector is characterized by strong MNC
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0DQXVFULSW &RPPRQ/LQNV&OLFN+HUH7R’RZQORDG The road map for private equity‚ venture capital and hedge funds in Mexico. Alternative assets as an accelerator of credit to firms in emerging markets Roberto Charvel Managing Partner at Vander Capital Partners and Professor at IPADE roberto.charvel@vandercp.com +(52155) 5408.0598 Campos Eliseos 405 Col. Polanco 11560 Mexico DF‚ Mexico Do well functioning stock markets and banks promote long-run economic growth? This is the way that Levine
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Christian Brooks English 011 Descriptive Essay Unforgettable Death is a way of life‚ everyday about 250‚000-300‚000 people die each day. The average life expectancy of a person is 66.12 years of age‚ however the life expectancy is increasing and so is the population. On May 14‚ 2004 I experienced a death in my family which is something I will never forget. It was the day my grandma died unexpectedly; it was the hardest thing I have gone through. The feeling in the hospital room was morbid
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IT Sector Equity Research Report January 14‚ 2011 IT-Tier 1 IT Services THEMATIC Humpty Dumpty sat on a wall… Analyst contact Ankur Rudra‚ CFA Tel: +91 22 3043 3211 ankurrudra@ambitcapital.com Tier 1 Indian IT firms have outperformed the Sensex by 14% over the last twelve months and are trading at ~20x FY12 P/E. Such share prices imply long term revenue growth rates >20% over FY11-16 and sustained margin performance. Our reverse DCF analysis indicates that this will be tough to
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STUDY ON PRIVATE EQUITY IN INDIA AND ANALYSIS ON PRIVATE EQUITY INVESTMENTS” SUBMITTED BY SUBHASH KONA ROLL NO: 10138 Date: 9th October 2010 A REPORT ON “A STUDY ON PRIVATE EQUITY IN INDIA AND
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Global Trends and Patterns in Income‚ Life Expectancy and Education Content GDP (PPP) 1 Life expectancy 9 Education 17 Summary 24 GDP (PPP) Gross domestic product (GDP) is the market value of all officially recognized final goods and services produced within a country in a given period. GDP per capita is often considered an indicator of standard of living. Being one of three components of HDI (Human Development Index) GDP can also be used to measure trends and
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competition or star power. Emotional benefits: pride for having a premier football team from your city/country. Self-expressive benefits: Being part of a community; being able to associate themselves with winners. 2) Using the Aaker model of brand equity‚ do an analysis of the Real
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Reported PAT | 61‚624 | 74‚184 | 88‚423 | | yoy growth (%) | 23.6 | 20.4 | 19.2 | | EPS (Rs) | 7.9 | 9.4 | 11.2 | | P/E (x) | 42.5 | 35.7 | 29.9 | | Price/Book (x) | 13.9 | 11.9 | 10.4 | | EV/EBITDA (x) | 30.5 | 25.3 | 21.1 | | Debt/Equity (x) | 0 | 0 | 0 | | RoE (%) | 35.5 | 36.1 | 37.1 | | RoCE (%) | 49.1 | 49.7 | 51.1 | | * Revenue grew by ~19% yoy to Rs81.8bn‚ driven by cigarettes ‚ Other-FMCG and agri segments. Cigarette volumes grew by ~3% yoy. * EBIT margins expand
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