Information Management and Business Review Vol. 4‚ No. 4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart
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With equity-linked saving scheme (ELSS) or tax-saving mutual fund (MF) schemes on their way out effective April 2013 if the proposed direct taxes codea (DTC) kicks in by then‚ Budget 2012 has provided some sort of an alternative. However‚ unlike ELSS that is a mutual fund‚ the new option will in all probabilities solicit direct investments in equities. About the scheme and its features Right now there are about 3.5 crore equity investors in India‚ but over 10 crore people earn more than Rs 2 lakh
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Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
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Debt Versus Equity Financing Paper Chaz McNeil ACC 400 October 9‚ 2014 Dr. Running head: DEBT VERSUS EQUITY FINANCING PAPER 1 DEBT VERSUS EQUITY FINANCING PAPER 4 Debt versus Equity Financing Paper In the accounting industry‚ financing remains an important concept‚ as many organizations are reliant on them for financial stability and longevity. Although there are a plethora of financing options and types to choose from‚ the focus of the work will revolve around debt and equity financing
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Internal and External Equity Comparison Annette Gurulé HRM/324 - Total Compensation August 4‚ 2014 Jerry Davis Internal and External Equity Comparison A solid and well put together compensation package is a valuable tool for an organization. A well-designed compensation package will go a long way in attracting and retaining knowledgeable and well-suited employees to the organization. In presenting a well-designed compensation to potential employees‚ will attract them to the position and help
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Created from Expansion | Difference from company values of expanding and not expanding (56‚700‚000-16‚550‚000) | 40‚150‚000 | Minus the equity | 4‚500‚000 | Value expected for Stockholders | 35‚650‚000 | Value expected for Bondholders | 0 | There is no value expected for the current bondholders because the project is going to be funded by equity. 4. If the company announces that it is not expanding‚ what do you think will happen to the price of its bonds? What will happen to the price
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How Good Are Private Equity Returns? This article by Robert Conroy and Robert Harris researches the historical successfulness of investments in firms from the private sector as opposed to investments in firms traded publicly. The article begins by referencing how private equity investment has grown from what they believe is a correlation to huge management fees‚ reduced transparency and concern over job loss. More institutions are taking this path in search of higher returns and diversification
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Theories of Motivation Motivation: “The process that account for an individual’s intensity‚ direction‚ and persistence of effort toward attaining a goal.” Motivation is the result of the interaction of the individual and the situation.Individuals differ in their basic motivational drive.The level of motivation varies both between individuals and within individuals at different times. EARLY THEOREIS OF MOTIVATION 1950’s: These three theories are: Hierarchy of needs theory Theories X
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According to Hobbes behave should be such a way where pain is being avoided and achieve pleasure. No matter what reasons we may give for our conduct‚ there two tendencies are the underlying causes of all behavior. View on Motivation Each and every theory has origin. In motivation there are three perspectives. These are - 1) The traditional approach. 2) The human relation approach. 3) The human resource approach. Human relation approach It’s emphasized on the role of social processes in the
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Q.No: 1 Discuss each of the following statements from the standpoints of equity and efficiency. (a) "Everyone in society should be guaranteed the best health care possible." (b) "When workers are laid off‚ they should be able to collect unemployment benefits until they find a new job.." Answer (a) If everyone were guaranteed the best health care possible‚ much more of society’s resources would be devoted to providing health care than is now the case. Would that be efficient? If you
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