As a monolithic corporate brand‚ Toyota has been using both product-led communications around specific cars as well as corporate-led communications around themes identified in its Global Vision document. TKM has invested Rs 9 billion in its plant at Bidadi in Karnataka. The joint venture company’s advertising budget has skyrocketed from Rs 140 million in the year 2000 to Rs 430 million in 2003. TKM managing director Atsushi Toyoshima proudly announced that the joint venture (JV) company has
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The Toyota automobile company as it began‚ specialized in making cars‚ but now also forms a leading pioneer in bus‚ trucks‚ robot manufacturer‚ truck‚ auto and financial service providers. The Toyota logo is a simple one‚ derived from a Japanese word meaning ‘eight’ which was thought of as bringing luck and success which the company’s journey cannot be denied of. The Toyota logo‚ much like the company itself‚ is recognized as a paramount in the world of automobiles. The logo speaks of simplicity
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Motivation and more specifically‚ motivation in the workplace cannot be defined simply. From an Industrial/Organizational psychology standpoint‚ motivation can be defined as "those processes within an individual that stimulate behavior and channel it in ways that should benefit the organization as a whole" (Miner‚ 1992‚ p. 54). The challenging subject of motivation has been studied and analyzed for many decades. Such interest and study is in part attributable to the understanding and appreciation
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Toyotas JIT Revolution 1. The JIT production system was one of the most significant production management approaches of the post WWII era. Discuss in detail‚ the concept of the JIT and its advantages. The implementation of the JIT (Just in Time) system implemented by Toyota‚ is to make the production process more effective in time and costs. The strongest point of the JIT system is to eliminate inventory‚ to reduce the transportation in between production places. "Just-in-Time" means making
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MOTIVATION IN ORGANIZATION “Motivation refers to the force that cause people to behave in a certain way.” *(Psychological) forces acting on a person that initiate (begin) and direct behavior REWARDS: INSTRINSIC REWARDS The satisfaction received in the process of performing an action. Completion of complex task may give pleasant feelings or solving a problem that benefits other may fulfill person’s mission. A reward given by another person. Promotion Pay increase FOUNDATION OF MOTIVATION Different
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MOTIVATION IN DEFENCE ORGANIZATION This paper presents the findings with regards to the motivation levels of Officers in the Defence Sector under several parameters. The Indian Army serves as the ultimate instrument for maintaining the unity and the integrity of the nation in the face of external threats and internal unrest and disturbances. Teamwork breeds comradeship which‚ in turn‚ leads to pride in belonging to a team and fosters esprit de corps. Motivation thrives on a continuing sense
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MOTIVATION The process of activating behavior‚ sustaining it‚ and directing it toward a particular goal. Motivation moves people to act and accomplish. THEORIES OF MOTIVATION Content Theories – are those that focus on analyzing the wants and needs of an individual. 1. Hierarchy of Needs Theory of Abraham Maslow 2. ERG Theory of Clayton Alderfer 3. Acquired Needs Theory of David L. McClelland 4. Two-Factor Theory of Frederick Herzberg Hierarchy of Needs Theory of Abraham Maslow 1. Physiological
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Honda Vs. Toyota The Honda Company was founded by Soichiro Honda .Soichiro Honda was a racer‚ a businessman‚ and a manufacturer. But most of all he was a dreamer. He dreamed of a better way of making piston rings‚ founded a small company‚ and began production. He dreamed of giving people everywhere an economical form of transportation‚ and began producing small motorcycles‚ including one built in 1949 called the D-Type Dream. Soichiro Honda started Honda Motor Company in 1948‚ at the age of 41
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Toyota – Company Profile • Automo3ve manufacturer from Japan • Total revenue: 226‚106 billion USD • Employees: 333‚498 (2013) • Sales of 8‚871‚000 automobiles (2013) Theory – Growth Strategies Joint Venture An associa3on of two or more individuals or companies engaged in a solitary business
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CHAPTER 8—MOTIVATION AND EMPOWERMENT TRUE/FALSE 1. Motivation refers to the forces that arouse enthusiasm and persistence to pursue a certain course of action. ANS: T PTS: 1 REF: p. 226 2. When workers are not motivated to achieve organizational goals‚ the fault is often with the leader. ANS: T PTS: 1 REF: p. 226 3. Hygiene factors fulfill high-level needs and include achievement‚ recognition‚ responsibility‚ and opportunity for growth. ANS: F PTS: 1 REF: p. 231 4. People
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