Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments
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language. The impact of these rogue Englishes can be clearly seen in the language today‚ and some linguists even feel that American English is threatened by these countless variations. I disagree with this view of Standard American English as an “endangered” language‚ as a language somehow at risk of disappearing. Language plays far too large a role in power and perception‚ so much so that Standard American English will never truly face extinction. Immigrants are viewed by many as one of the fastest
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An Empirical View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers‚ price offs‚ extra product offers‚ exchange offers‚ buy-more-and-save offers‚ contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and
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Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels
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Introduction: Pakistan is home to a number of endangered species‚ including the woolly flying squirrel‚ markhor‚ blue whale‚ Pakistan sand cat‚ the ibex wild goat‚ and several species of birds‚ whales and turtles. Certain mammals which could be found in abundance at one time have now become the rarest mammals in the world‚ such as the snow leopard‚ the Marco Polo sheep and the Indus river dolphin. ......................................... “Indus River Dolphin” The Indus River dolphin is endemic
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There are a few main reasons on why elephants are endangered. These reasons being the illegal killing of them‚ the destruction of their habitat‚ and unsustainable practices by humans. Many elephants are illegally killed for their ivory tusks. Because these tusks are sold for a great fortune‚ the killing of African elephants have become tantalizing and tempting. Once they’re killed and their tusks have been detached‚ their bodies are left there without a purpose to slowly decay. Unfortunately‚ you
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Health Promotion: Giving up Smoking in Pregnancy Introduction The object of this assignment is to critically appraise a health promotion initiative related to midwifery practice. The initiative chosen is a NHS Health Scotland leaflet entitled ’Smoking: giving up during pregnancy: a guide for pregnant women who want to stop smoking’ (NHS Health Scotland 2003). It will be referred to as the ’initiative’ or the ’leaflet’ throughout this assignment. The World Health Organisation (WHO) identified that
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advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual
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stands above. Land O’ Lakes 4-Quart Cheese"—is an example. The objectives of promotion‚ the components of the promotional mix—personal selling‚ advertising‚ sales promotion‚ and public relations are discussed‚ and finally‚ the factors that influence marketers’ decisions in selecting a promotional mix are explained. Objectives of Promotional Strategy Promotional strategy objectives vary among organizations. Some use promotion to expand their markets‚ others to hold their current positions‚ still others
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Health Promotion Principles within Health and Social Care The purpose of the study was to evaluate and validate the application of health promotion within the workplace. The following pages will focus on health and social care workers in promoting the oral health of individuals in their care. The study will also address policies relating to health promotion and public health. The concept of health is complex‚ therefore health promotion draws
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