How Do You Know When the Price Is Right? Robert J. Dolan‚ HBR Pricing is managers’ biggest marketing headache. It’s where they feel the most pressure to perform and the least certain that they are doing a good job. The pressure is intensified because‚ for the most part‚ managers believe that they don’t have control over price: It is dictated by the market. Moreover‚ pricing is often seen as a difficult area in which to set objectives and measure results. Ask managers to define the
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regarding on who is the better generation? Is it the Old Generation which are born from 80’s and below or the New Generation which are born from 90’s and up to now? What are the traits of the New Generation that the old Generation don’t have? And which traits of the New Generation do the Old Generation doesn’t have? I had read one article in the internet regarding this issue; the article said that the teens today are more impulsive than the teens of the old generation. Nowadays‚ most of the teenagers
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Although it may seem as if Frontline’s “Generation Like” provides a solid argument to the current generation’s social networking habits‚ the argument falls short when addressing the generation as a whole. When describing the social networking habits of various teens‚ the documentary proved only a skewed‚ narrow view into the true habits of the generation as a whole. The documentary does not accurately represent the entire generation as the teenagers showcased could be viewed as internet extremists
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The problem with today’s youth is their addiction to technology. We have an undeniable hunger for entertainment. The hunger must be fed and sustained or we cannot function properly‚ yet it is never filled. We yearn for more and more. This‚ in turn‚ produces new technology to meet consumer needs. MP3 players‚ cell phones‚ and laptops are all objects to entertain our dulled minds. Rarely do we cure our boredom with a book or another form of "intellectual" entertainment. We would rather let the screen
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Generation-X What is Generation-X .the post-baby-boomer’ generation. Generation-X is the word that stands for the children of the baby boomer generation in America. It has been coined as such because of the diversity and lack of homogeneity of this population‚ which stands in sharp contrast with the baby- boomer generation. X stands for the unknown‚ unpredictable variable. .the 52 million Americans born between 1965 and 1981. Technically‚ Generation X is classified as
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CHAPTER 03 Customer expectations of service L EARNING O BJECTIVES This chapter’s objectives are to: 1 Recognize that customers hold different types of expectations for service performance. 2 Discuss the sources of customer expectations of service‚ including those that are controllable and uncontrollable by marketers. 3 Acknowledge that the types and sources of expectations are similar for end consumers and business customers‚ for pure service and product-related service‚ for experienced customers
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LITERATURE REVIEW Generation Z Generation Z (Gen Z) can be defined as the cohort of people born from 1995 to 2010 (Adecco‚ 2015; Bassiouni & Hackley‚ 2014; Berkup‚ 2014; NIRSA 2013; Seemiller and Grace‚ 2016; Sladek and Grabinger‚ 2014) also referred to as net generation‚ iGeneration‚ digital natives and GenZers. Parry and Urwin (2011) identify generations as ‘a set of historical events and related cultural phenomena have impacted in a way that creates a distinct generational group. The identification
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Great Expectations The title of Charles Dickens’ novel‚ Great Expectations‚ refers to Pip’s many expectations. Pip expects to inherit money‚ but he first has to be educated a gentleman. Pip has “great expectations” of himself and Jaggers also tells Pip that “he is a young man of great expectations”. During the time of his education‚ Pip focuses too much on himself and values too little what he already has. For an example‚ Joe always lets Pip talk to him and Joe never takes advantage of Pip
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Gen-Y generation. They have skills‚ education background and other characteristic that needed by an organization in order to move forward. With the knowledgeable they have‚ Gen-Y tend to become job hopper which have make them change job frequently in a short term to seek other jobs with a greater promotion. This trend has been practiced by them to satisfy themselves as a reward for their time sacrifices with study for years. There is no denying that job hopping is more popular among Generation Y. About
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AUDIT EXPECTATION GAP The phrase "Audit Expectations Gap" was first introduced into the literature over thirty five years ago‚ by Liggio (1974)‚ under the Cohen Commission. It was defined as the difference between the levels of expected performance "as envisioned by the independent accountant and by the user of financial statements" The term ‘expectation gap’ is commonly utilized to describe the situation whereby a difference in expectation exists between a group with a certain expertise‚ and
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