Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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Abstract The main target of this report is to broad the concept of Augmented Reality. In addition‚ this report also includes the analysis of various economic and environmental issues produced by Augmented Reality. The report is divided into 6 different sections. Each section has its own purpose. In the beginning‚ a brief introduction about Augmented Reality (AR) is given‚ along with its types and working mechanism. Similarly‚ the background section tells about the history of AR; how AR has evolved
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ABSTRACT Augmented reality (AR) has been defined by Barfield and Caudell (2001) as a system in which “a participant wears a see-through display (or views video of the real world with an opaque HMD) that allows graphics or text to be projected in the real world.” Other modalities can be included in AR and information can be subtracted from the real world using augmentation. AR is a computer generated‚ interactive‚ three-dimensional environment in which a person is immersed. AR is a
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Importance of Time in our Life “Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why its called the present” .Gifts of God to Human being. Yesterday is a canceled check; tomorrow is a promissory note; today is the only cash you have - so spend it wisely”. "Time is like an ice cream -use it before it melts". Time is very important in our life; it helps us to plan our daily lives and activities‚ so that we can live more organized‚ productive lives. We all are just dependent
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AUGMENTED REALITY Himani Gupta ABES Engineering College‚GZB Email:himani.abes1992@gmail.com Contact:9971681258 Neha Shukla ABES Engineering College‚GZB Email:shukla.neha2710@gmail.com Contact:9650737009 Surbhi Bansal ABES Engineering College‚GZB Email:sur_bansal@yahoo.co.in Contact:8802677515 ABSTRACT Augmented Reality (AR) is a new technology that involves the overlay of computer graphics on the real world. Its goal
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Augmented reality is a concept which on first approach may seem to be a technology for the distant future‚ or something of a work of fiction; the idea that computers can interact seamlessly with humans and their environments. The idea that there could be something of a merge between aspects of virtual reality‚ and true reality would have been thought to be only for movies and computer games by the average person a decade or so ago‚ but now augmented reality has become a reality‚ and evidence of
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Opening page Index Index 1 Introduction 2 Definition: What exactly is augmented reality? 2 How does it work? 3 Evaluation of the current market 4 Future applications 4 Augmented reality as a product: The Google glasses 4 Risks and challenges 4 Introduction We are living in a full-connected world where most homes are connected to a high-speed Internet connection‚ where the Internet follows us on our smartphones‚ our tablets‚ our laptop‚ a world where you can access any information
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Augmented Product The concept of the augmented product arises from the need to differentiate a generic product from those of its competitors. Brands cannot exist in the long-run unless consumers can distinguish it from others. The more distinctive a brand position‚ with favorable attributes that the customer considers important‚ the less likelihood that a customer will accept a substitute. To attract and retain consumers‚ the brand must convince them that it is relevant to the consumer’s individual
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when calculating taxable income it provides tax savings (also called tax shield). Tax Savings = Tax Rate × Interest Expense Related to the Project Tax savings are discounted using gross cost of debt. Example A project costing $50 million is expected to generate after tax cash flows of $10 million a year forever. Risk free rate is 3%‚ asset beta is 1.5‚ required return on market is 12%‚ cost of debt is 8%‚ annual interest costs related to project are $2 million and tax rate is 40%. Calculate
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Jealousy generates progress Neg. 1st speaker Good afternoon. History is the best proof of all the atrocities caused by jealousy. The Bible tells of the first murder in the world. Cain was jealous because God favoured his brother Abel‚ and he murdered Abel. He was thus condemned to a life of suffering. Jealousy led to his sibling rivalry‚ broken family and miserable life. Moving on to Ancient Greece‚ Greek states were jealous of Athens’s great achievements in literature and art‚ and started
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